OPERATIONS

Study: Scalability across channels critical factor in retail growth

BY Marianne Wilson

King of Prussia, Pa. — Rigid technology can be a prohibitor in omnichannel growth, especially for mid-market retailers, according to a new study by eBay Enterprise. The report, 2014 Omnichannel Benchmark Study, found that that mid-sized retailers are behind their larger competitors in implementing omnichannel experiences and inflexible technology is the biggest factor in prohibiting retailer maturity and growth.

Other key findings include:

• Large-scale retailers are still new to omnichannel customer engagement, having only invested in it over the last five years.

• Mid-sized retailers face the greatest deficiency in their ability to deliver content to consumers as they research brands and products.

• Rigid technology solutions are the biggest impediment to increasing and improving customer omnichannel experiences.

“As mid-sized retailers continue to compete with their large scale counterparts, their ability to adapt to an omnichannel environment becomes critical for profitability, loyalty and survival,” said Steve Denton, VP of marketing solutions, eBay Enterprise. “The 2014 Omnichannel Benchmark study highlighted a critical gap in the ability of mid-market retailers to provide consumers with relevant experiences that also allow them to research products and consumer behavior across multiple touch points, including in-store, online, mobile, marketplaces, and customer service, significantly impacting their ability to increase brand awareness and demand generation.”

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REAL ESTATE

Nordstrom to open at Toronto Eaton Centre

BY Staff Writer

Seattle — Nordstrom plans to open a full-line store in the heart of downtown Toronto, at Toronto Eaton Centre.

Construction of the approximately 213,000-sq.-ft., three-level store is set to begin in March 2014, with the store opening slated for fall 2016. Toronto Eaton Centre is owned and managed by The Cadillac Fairview Corp. Ltd.

We are excited to welcome Nordstrom to Toronto Eaton Centre," said Wayne Barwise, executive VP Development, Cadillac Fairview. "Over the past three years we’ve spent $120 million in enhancements to Toronto Eaton Centre. This second phase of redevelopment will include an additional $400 million. We are delighted to have Nordstrom be part of this exciting venture as we continue to bring a premier urban retail shopping experience to the city."

Nordstrom Toronto Eaton Centre joins the five Canadian stores Nordstrom has previously announced as part of its first expansion into Canada. Nordstrom plans to open additional full-line stores and Nordstrom Rack stores as the company continues to grow in Canada.

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News

Former Lululemon CEO Christine Day to head healthy food brand

BY CSA STAFF

Christine Day is going from CEO of Lululemon to CEO of healthy food brand Luvo.

"Christine’s unbridled passion for retailing and consumer insight adds an important component to elevate Luvo into the consumer mainstream," said Luvo founder and president Stephen Sidwell. "We look forward to Christine’s guidance for the brand, helping Luvo take the lead in the national movement that delicious, nutrient-dense food can be affordable, convenient and easily accessible."

At Lululemon, Day was responsible for creating and executing the company’s long-term business strategies, directing its continued development and reinforcing its position as a global leader of yoga-inspired athletic apparel.

Additionally, Day spent 20 years with Starbucks, where she held several key senior management positions, most recently as president of its Asia Pacific group. She also served in various capacities including SVP, North American finance and administration and VP of sales and operations for business alliances.

"Joining a team of professionals with such a strong track record is quite appealing, and the growth opportunities that are available for Luvo are endless. I am most excited about getting back into the food industry," said Day. "In a short amount of time, Luvo has set itself apart in the industry. It has placed a real premium on providing great-tasting prepared food with high-quality ingredients, while making it nutritious and without excessive cost. Luvo is well-positioned for the future, and I look forward to working with the leadership team and our retail partners to take the brand to the next level."

Also joining the company’s executive lineup as partner and brand development officer is Derek Jeter. He will be involved in product development as well as enhancing brand awareness. He will also support Luvo’s charitable endeavors, help create strategic partnerships and offer counsel on other relationships that are developed in the sports and nutrition world.

"Eating well and maintaining a healthy lifestyle have become important priorities in my life and are critical to ensuring my peak performance on and off the field," said Jeter. "I believe in the vision of the Luvo team and look forward to helping them positively impact health and wellness in our country by changing the way we eat."

The All Star is not the only celebrity ambassador coming on board to help propel the brand. Actress Jennifer Garner, Pittsburgh Steelers strong safety Troy Polamalu and physician and wellness specialist Dr. Mark Hyman are also celebrity ambassadors for the brand.

Luvo develops, manufactures, markets and sells healthy retail food products, including flatbreads, soups and fresh and frozen ready-made entrees.

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