FINANCE

Study: Super Bowl to generate $210 million of direct spending in N.Y., N.J.

BY Dan Berthiaume

New York — Direct spending in New York and New Jersey by the National Football League (NFL), businesses, visitors, and media on area lodging, transportation, food and beverage, entertainment, business services, and other hospitality and tourism activities related to Super Bowl XLVIII is expected to total more than $210 million. This estimate is based on a proprietary analysis that considers characteristics unique to this year’s event such as the participating teams, attributes of the New York/New Jersey area, national economic conditions, and corporate and other ancillary activities.

"While a world-class destination, Super Bowl-related visitor volume and length of stay in New York/New Jersey could be mitigated by factors such as cold weather, a compressed event and activity calendar, shorter hotel minimum night requirements, and a higher proportion of local attendees, compared to traditional host markets," said Adam Jones, director, sports and tourism sector, PwC US. "Yet – barring any major weather issues impacting travel – it’s anticipated that New York/New Jersey should still yield one of the highest inflation-adjusted results for a Super Bowl, given the relative destination costs and the planned scale of Super Bowl-related events and activities."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
MARKETING/SOCIAL MEDIA

Survey: One-third of Americans will buy new TV in 2014

BY Dan Berthiaume

Beloit, Wis. — Almost one-third of U.S., consumers (30%) plan to buy a new TV in 2014 and of those, 32% said during Super Bowl sales, while 25% said during Black Friday. A new consumer survey from FatWallet also revealed price will have the most influence on TV purchases, with more than half saying they plan to spend less than $500, while one-in-four plan to spend more than $700.

"January is one of the top two times of year to find a great deal on quality HDTV’s and home theater packages," stated Brent Shelton, FatWallet spokesperson. "January shoppers get a two-for by saving money on a big-ticket item and enhancing their viewing experience for the big game."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
MARKETING/SOCIAL MEDIA

Study: Faces, large text, ‘free’ not always online attention-grabbers

BY Dan Berthiaume

London — Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

EyeQuant analysis shows that while faces have a powerful emotional impact on people and human brains probably have a special area dedicated to processing faces, consumers looking at retail websites often spend as much or more time looking at copy as they do at faces. In addition, consumers will often consciously avoid large text, partially due to a natural tendency to avoid overt advertising (such as banner ads) and partially because large text is hard to read. And the word “free” can be a powerful semantic tool, but retailers should not base online marketing on the assumption consumers will look at it.

EyeQuant performed an eye-tracking study with 46 subjects who were purchasing products on 200 AdWords eCommerce pages, and recorded 261,150 fixations in total and users we looking at each webpage for 15 seconds (+/- six sec.) on average. The study was conducted in the Neurobiopsychology Lab at the University of Osnabrueck, Germany.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...