Study: Three companies had 84% of shoppers spend with them in 2016
Some of the biggest names in retailing and foodservice used experiences to encourage a high percentage buyers to visit at least once last year.
Specifically, Walmart, McDonald’s and Target had more than five out of six U.S. consumers shopping with them in 2016, according to “The Checkout Penetration Index,” from The NPD Group’s Checkout Tracking.
The index, which is based on millions of customer receipts across all retailers and restaurants, both online and in brick-and-mortar, delved into market penetration and performance to reveal the top 25 retailers and restaurants.
Along with these three companies, other highly recognizable brands in retailing and foodservice have also become fully woven into American life. For example, the biggest gainer among the Top 25 was Chick-fil-A, which saw a 5 percentage point increase in penetration in 2016. The biggest gainer among retailers was Dollar Tree, which saw a 3 percentage point increase. Both Chick-fil-A and Dollar Tree have been expanding operations aggressively, the study reported.
“The battle for every consumer dollar is heating up, and we must shift from studying what consumers purchase to how they spend their money,” said Marshal Cohen, chief industry analyst, The NDP Group. “Consumers spending on experiences is overlapping with their purchases of products, making every item and visit so important to competing in today’s rapidly changing marketplace.”
Yelp is launching delivery by robots
A social media player is getting in on the robot delivery game.
Through a partnership between Yelp and robot delivery startup Marble, customers in San Francisco’s Mission and Potrero Hill neighborhoods will soon receive their Yelp Eat 24 deliveries via rovers, according to ReCode.
When a customer places an order, they may receive a notification with the chance to opt-in for a robot delivery.
According to the report, the robots, which travel at walking speed, navi-gate routes through onboard sensors, a laser-based lidar detection system, and embedded maps. Less than 10 units are part of the trial.
Unlike Starship Technologies’ compact rovers that resemble coolers with wheels, Marble’s robots are taller than waist height and take up as much space as a mobility scooter, the report said.
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Sportswear retailer looks to grow with new platform
J.McLaughlin is in a growth phase. Armed with a new cloud-based retail platform, the chain can more efficiently execute its plan.
The Brooklyn, New York-based retailer is a specialty apparel chain that operates 115 stores and an e-commerce site. In November 2015, private equity investment firm Brentwood Associates acquired a majority stake in J.McLaughlin, and in July 2016, former Ralph Lauren executive Mary Ellen Coyne came aboard as CEO.
Upon joining the company, Coyne made known she planned to accelerate the company’s growth across all channels of distribution, by both increasing the current retail footprint and investing in the company’s marketing efforts online and offline.
To support this plan, the retailer knew it needed to break down operational silos and create an integrated operation. By adopting the Aptos Singular Commerce retail platform, J.McLaughlin can now connect every part of the enterprise and deliver a seamless customer experiences no matter where, when or how its customers shop.
The cloud-based platform is an end-to-end solution that replaces point solutions and integrates data across all channels, giving users one complete view of customers, inventory and orders to ensure customers never leave the store unfulfilled.
“Aptos’ proven technologies and extensive expertise with integrated plat-forms will position J.McLaughlin for its next wave of omnichannel growth, enabling us to expand into new markets while continuing to sup-port and stay relevant to our customers,” said Coyne. “Leveraging Aptos’ cloud delivery model will enable J.McLaughlin to operate in a nimble and efficient fashion while reducing complexity.”