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Study: Top mobile shopping savvy cities in U.S.

BY Marianne Wilson

New York — Houston claimed the top spot for the second year in a row, followed by Seattle and San Francisco, in a ranking of the most mobile shopping savvy cities in the United States. The survey was conducted by The Interactive Advertising Bureau and its Mobile Marketing Center of Excellence, in partnership with Prosper Mobile Insights.

Among notable changes in the rankings, Boston made its debut in the top ten, while New York and Atlanta both saw slight declines. In comparison, Los Angeles and Chicago held steady in their rankings between this year and last.

Here is the complete “2012 IAB U.S. Mobile Shopping Savvy Cities Index” ranking:

1. Houston

2. Seattle-Tacoma

3. San Francisco

4. Los Angeles
5. New York City
6. Atlanta
7. Chicago

8. Dallas-Ft. Worth
9. Boston

10. Philadelphia
11. Washington, D.C.
12. Detroit
13. Tampa-St. Petersburg
14. Phoenix
15. Minneapolis-St. Paul

The rankings were determined by reviewing data about mobile usage patterns, as well as the frequency of usage among mobile-savvy shoppers across major U.S. cities. For research and survey purposes, “mobile shopping” refers both to completing purchases via a phone or tablet, as well as to using a phone or tablet to research or shop for products that are later purchased in physical retail locations or online.

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OPERATIONS

Holiday Shopper Sentiment Report: Black Friday and Cyber Monday Consumer Face-Off

BY Marianne Wilson

New York — On Wednesday, Nov. 28, Chainstoreage.com will unveil an exclusive and revealing look at how shoppers felt — what turned them on and off — on two of the busiest and most critical retail days of the year: Black Friday and Cyber Monday. The Holiday Shopper Sentiment Report: Black Friday and Cyber Monday Consumer Face-Off by SAP will explore real-time trends and insights that will inform the next generation of retail.

Using social media tracking tools, the Black Friday and Cyber Monday Consumer Face-Off will look beyond sales volume to find out what people said and felt when hunting for holiday deals on these two critical days. The real-time insights uncovered will help retailers better understand what drives shoppers, from what types of deals get shared and what types get passed over to what social medial outlets topped the charts for showing off the deals of the day.

“Personalizing the retail experience begins with understanding how consumers live, work and play. Delivering enhanced experiences requires crucial omni-channel insights provided by consumer data that is no longer dependent on levels of aggregation. Our goal is to provide retailers with that data and with technologies to enhance those crucial consumer touchpoints,” Michael Schulze, senior VP and general manager, North America Retail Industry, SAP.

The Black Friday and Cyber Monday Consumer Face-Off by SAP will provide invaluable insights into the new world of retailing, one in which consumers hold all the cards. Be sure to check it out on Wednesday, Nov.28, on Chainstoreage.com.

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Nordstrom and OfficeMax top list of retailers that keep employees happiest

BY Marianne Wilson

New York — For the second year in a row, Nordstrom topped the list of retail companies that keep their employees happiest, followed by Macy’s and OfficeMax, according to an annual survey by CareerBliss. The ranking takes into account employee reviews of their employer based on work-life balance, senior management compensation, benefits and job security.

“Happy retail employees tend to provide a happier customer experience and also help influence their fellow co-workers,” said Matt Miller, CTO and co-founder of CareerBliss. “Amongst the top ten retailers, we saw that employees ranked their co-workers as a large factor on their overall happiness at work.”

The Top 10 companies on CareerBliss’ Happiest Retailers in America 2012 are:

1. Nordstrom
2. Macy’s
3. OfficeMax
4. Best Buy
5. GameStop
6. Bath & Body Works
7. Office Depot
8. Dillard’s
9. Kohl’s
10. Sears

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