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Study: Vacationers base purchases on location, not brand

BY Dan Berthiaume

Denver – While on summer vacation, nearby location trumps brands for many types of consumer purchases, and mobile devices will be the dominant form of search. A new study conducted by location marketing automation provider Placeable shows that proximity is apparently so important that only 1% of vacationers consider reviews when looking to replace a forgotten item.

In addition, 65% of the travelers surveyed report that they seek restaurants and retail locations within five miles of their current location while on vacation. Seventy-six percent reported that they search for local retailers and 89% look for local restaurants while they are away from home.

Most consumers use mobile devices to find products, services and places while they are away. Placeable reports that more than 85% of consumers search for restaurants and retailers on their mobile device while they are on vacation. Fifty-four percent of travelers postpone researching restaurants until they are already on vacation.

“Enterprise brands must optimize themselves locally to capture vacationers searching for non-brand products, services and places,” said Ari Kaufman, CEO of Placeable. “Travelers are increasingly dependent on their mobile devices while on vacation. Based on vacationer preference towards proximity rather than brand, accurate location data and optimized web sites are paramount. Enterprise advertisers must leverage web and mobile locators with local landing pages to capture vacationers that are searching for the closest business.”

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Taxware merges with Convey

BY Dan Berthiaume

Wilmington, Mass. – Taxware, a global provider of indirect tax software, managed services, and regulatory content is merging with Convey Compliance Systems, a private third-party filer of 1099 forms. With the backing of Vista Equity Partners, the two companies will leverage their complementary tax compliance solutions to create a capability for addressing wide-ranging client needs for tax technology and services.

Together, the companies will streamline operations and reduce compliance risk through regulatory and tax law expertise combined with cloud-based technology and services that automate and simplify the tax compliance and reporting process, including sales and value-added tax.

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PepsiCo taps Sunsweet Growers as Hot Fill Co-packer of the Year

BY CSA STAFF

For the second consecutive year, PepsiCo has named Sunsweet Growers as Hot Fill Co-packer of the Year for exhibiting superior achievements in quality and overall effectiveness across PepsiCo’s beverage supply chain.

This marks the fourth time Sunsweet is recognized as Co-Packer of the Year. The three previous awards were for the Yuba City, California, facility in 2007 and 2012 and the Fleetwood, Pennsylvania, facility in 2008.

Sunsweet, which has teamed with PepsiCo since 2002, was chosen from more than 70 co-packers for its achievements providing hot filled products to PepsiCo North America’s supply chain. PepsiCo rated its packers based on quality, customer service and cost.

"We are pleased to recognize Sunsweet, Yuba City, with our co-packer of the year for the second consecutive year and the first partner to win the award in consecutive years," said Art Lawrence, VP of contract manufacturing at PepsiCo.

"We are continually proud of our people and their commitment to meeting the highest standards and for their ability to drive products to market quickly to align with key consumer trends" said Dane Lance, Sunsweet president and CEO. "In the ultra-competitive beverage industry, it’s critical to drive production efficiencies, exceed challenging goals and operate on tight deadlines. When PepsiCo introduces new products or has immediate distribution needs, we have been able to meet their needs while maintaining standards of the highest quality. It is because of our highly dedicated employees that we are receiving this award. This incredible group of employees, many of whom have been with our company for a significant number of years, understands what it takes to be the best in our industry. I could not be more proud of our employees for being the first honored in back to back years."

Sunsweet Growers is one of the world’s largest handlers of dried fruits including dried plums, apricots, cranberries and raisins. A grower-owned marketing cooperative representing a substantial share of the dried plum market worldwide, Sunsweet processes more than 65,000 tons of dried plums a year. Additionally, Sunsweet has state-of-the-art bottling facilities that produce single and multi-serve beverages with capacity of more than 25,000,000 cases annually.

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