OPERATIONS

Study: Walmart has most engaged social media users

BY Marianne Wilson

San Francisco — Walmart has the most engaged users across its social media platforms as the days count down to the holiday shopping season, according to a study by the social media and digital analytics company Socialbakers.

Walmart has the most number of fans topping the list at over 10 million fans, with over 7,500 fan posts last month, Socialbakers said. The engagement rate represents fan interactions and although Target ties with an average monthly engagement rate, Walmart has nearly double the number of fans who are actively posting.

The study finds that retailers with the most Facebook fans and Twitter followers already have consumers actively engaged, enabling retailers to share information about sales, special offers, and early hours. Socialbakers anticipates these social media savvy retailers will win the day with increased revenue proportional to their level of consumer online interaction.

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OPERATIONS

Report: Professional shoplifters in Chicago area targeted in sting operations

BY Staff Writer

New York City — More than 50 professional shoplifters have been arrested in an undercover operation in the Chicago area, the Chicago Tribune reported.

The stings began in mid-October and were conducted in freestanding suburban stores, as well as stores on Michigan Avenue in Chicago and two local malls.

To read the story, go to: chicagotribune.com/news/local/ct-met-cook-county-shopping-arrests-20111121,0,5619010.story

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REAL ESTATE

City Sports opens 21st store

BY Staff Writer

Silver Spring, Md. — City Sports has opened its 21st store, in downtown Silver Spring, Md. It is the retailer’s second location in the metro D.C. area to open in the past year.

The store features an interactive electronics section that offers shoppers the use of in-store iPads to access information about products and the ability to wear-test headphones.

One of the key features of the Silver Spring store is City Sports’ signature women’s concept, a specially curated experience designed specifically for its female customer that the brand first introduced this past summer. The section houses a comprehensive assortment of sports bras of any specialty athletic retailer, a large selection of training pants, yoga and Pilates gear, private fitting rooms and an iMac communal area.

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