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Study: Walmart Supercenter wins pricing battle over Amazon and Walmart.com

BY Staff Writer

Cambridge, Mass. — Walmart Supercenter wins the pricing battle over Amazon and Walmart.com, according to a new study by Kantar Retail. The study evaluates how a Walmart Supercenter basket contends with its online equivalent, Walmart.com, and its key online competitor, Amazon.

The study included a basket of 36 national brand items from four categories: edible grocery, non-edible grocery, health & beauty aids (HBA), and general merchandise. Basket contents were pre-determined to achieve a diverse mix of categories that represent the range of purchase options available to shoppers, with only identical items from all three venues included.

Despite the increasing competition from online, study results indicate that Walmart Supercenter’s overall basket is the least expensive of the three outlets. Among the findings:

  • Walmart.com’s basket registered as 7.0% more expensive than the Supercenter’s, though its general merchandise sub-basket was the least expensive of the three.
  • Amazon’s basket registered 20.5% more expensive than the Supercenter’s; with its most competitive offer coming from the non-edible sub-basket (beating out Walmart.com’s by 12.2%, but still registering as more expensive that the Supercenter’s).
  • Walmart Supercenter led (or tied, in the case of HBA) in each of the three consumables sub-baskets, while Walmart.com recorded the least expensive general merchandise sub-basket.

“The study suggests that shoppers fulfilling weekly grocery needs should look to receive a better basket price at a Supercenter compared to these leading online venues,” notes Robin Sherk, Senior Analyst at Kantar Retail and contributor to the study.

To receive a copy of the Kantar Retail study, "Walmart Supercenter vs. Walmart.com and Amazon: Who Wins the Pricing Battle?," contact Katherine Clarke at [email protected].

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P.Lopez says:
Apr-10-2013 07:11 pm

The study evaluates how a Walmart Supercenter basket contends with its online equivalent, Walmart.com, and its key online competitor, Amazon. Chatrandom.com

P.Lopez says:
Apr-10-2013 07:11 pm

The study evaluates how a Walmart Supercenter basket contends with its online equivalent, Walmart.com, and its key online competitor, Amazon. Chatrandom.com

B.Casey says:
Apr-02-2013 07:12 am

To receive a copy of the Kantar Retail study, "Walmart Supercenter vs. Walmart.com and Amazon: Who Wins the Pricing Battle?," contact Katherine Clarke at. social networking websites

B.Casey says:
Apr-02-2013 07:12 am

To receive a copy of the Kantar Retail study, "Walmart Supercenter vs. Walmart.com and Amazon: Who Wins the Pricing Battle?," contact Katherine Clarke at. social networking websites

B.Low says:
Jan-03-2013 05:16 am

Potong Pasir New Launch Sant Ritz is a new and upcoming condominium located in the Potong Pasir area, within a short drive to Little India, Orchard and city area. With expected completion in mid 2016, Sant Ritz comprises of 3 towers with 214 units and stands 12 storeys tall. Future residents will be able to walk to the existing Potong Pasir MRT. With such a short drive to the city area as well as the orchard and bugis area. Entertainment for your love ones will come at a stone’s throw away

B.Low says:
Jan-03-2013 05:16 am

Potong Pasir New Launch Sant Ritz is a new and upcoming condominium located in the Potong Pasir area, within a short drive to Little India, Orchard and city area. With expected completion in mid 2016, Sant Ritz comprises of 3 towers with 214 units and stands 12 storeys tall. Future residents will be able to walk to the existing Potong Pasir MRT. With such a short drive to the city area as well as the orchard and bugis area. Entertainment for your love ones will come at a stone’s throw away

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Tesco to leave Japan

BY Staff Writer

New York — Tesco PLC is leaving the Japanese retail market after nine years. The company will sell 50% of Tesco Japan to Aeon Co., Japan’s largest retail group.

Tesco said it will form a joint venture with Aeon and invest £40 million ($63 million), then sell the remaining 50% to Aeon at a later date.

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Macy’s kicks off campaign for literacy

BY CSA STAFF

NEW YORK — Macy’s has launched its annual summer fundraising campaign for children’s literacy. Starting June 22, customers can give $3 to help provide a book for a child in their local communities. Through the program, customers will receive a coupon for $10 off an in-store purchase of $50 or more (certain exclusions apply), and Macy’s will donate 100% of every $3 to Reading Is Fundamental. The five-week fundraising effort ends July 31.

To celebrate the launch of the campaign in-store, select Macy’s across the country will host Reading Circles with professional athletes including Joel Dreessen of the Denver Broncos, Patrick Chung of the New England Patriots, Chris Culliver of the San Francisco 49ers, Leonard Hankerson of the Washington Redskins, and Daryn Colledge of the Arizona Cardinals.

“Macy’s has been committed to RIF’s mission of educating and empowering children through literacy since 2004. The Be Book Smart campaign allows Macy’s stores across the country the opportunity to give back to the local community. United with our customers, we are stronger together in our efforts to eradicate childhood illiteracy while bettering children’s chances for a brighter future through reading and access to books,” said Martine Reardon, chief marketing officer, Macy’s Inc. “With each school season, we hope to make more books available to school children across America.”

Now in its eighth year, Macy’s has helped raise over $21 million for RIF since 2004, dollars which have gone to promote literacy at all levels, from buying books for children to helping build libraries in local communities.

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