MOBILITY

Study: What do online shoppers like to avoid?

BY Dan Berthiaume

When it comes to e-commerce, the top driver is actually something the experience doesn’t offer.

According to two surveys of online shoppers in the U.S. and Canada conducted by Bizrate Insights, a division of Connexity, in December 2015 and January 2016, a leading 55% of respondents cited the lack of crowds, traffic and hunting for parking as a top reason to buy online. Another 46% said shopping online takes less time than shopping in stores, while 46% also mentioned free shipping.

In addition, while about one-third of online buyers actively looked for online deals during the year-end 2015 period, 60% actually used them. This means many online shoppers wind up using online deals even if they don’t set out to.

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OPERATIONS

Report: Kroger asks alcohol producers to pay for shelf space

BY Gina Acosta

Kroger is changing the way it organizes beer, wine and liquor on its store shelves by asking a private distributor to charge alcohol companies for placement, according to a report from Time magazine. (Time)

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MOBILITY

Food Lion hits 1 million Facebook fans, provides meals

BY Dan Berthiaume

Food Lion is feeling good about recently reaching the milestone of 1 million Facebook fans, and is sharing the positive vibes.

In recognition of this social media achievement, Food Lion is donating 1 million meals to those in need. The meals will be donated to Feeding America in the form of a monetary donation (Feeding America provides an average of 11 meals for every dollar donated) and distributed evenly among 30 local Feeding America member food banks within the grocer's service area. The donation will span across its 10-state footprint.

"We're incredibly proud to have reached this benchmark," said Keith Nicks, director of loyalty and digital marketing at Food Lion. "As a grocer always looking for ways to improve the customer experience, we created this space to empower our customers to interact with us on a one-on-one basis, whether they're saving money, sharing interactions with associates or looking for great recipes."

In addition to the 1 million meal donation, Food Lion's more than 1,500 corporate associates created a video to say "thanks" to the retailer’s Facebook fan base.

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