MARKETING/SOCIAL MEDIA

Study: Women influence 85% of all purchases

BY Dan Berthiaume

Chicago – Women represent $20 trillion in annual consumer spending, and that figure is expected to grow to $28 trillion in the next five years. According to a new report from email marketing solutions provider SimpleRelevance, women make or influence 85% of all purchase decisions.

Top online purchases made by women include clothing (57% of women report buying clothing online), books & movies (46%), electronics (38%), shoes (35%) and travel (31%). Eighty-two percent of women use an iOS device to make mobile purchases, while 17% use an Android device and 1% use a Blackberry device.

Other findings include:

• 70% of women sign up for retailer email alerts.

• Apple devices represent 91% of women’s mobile clicks, followed by Android (8%) and Blackberry (1%).

• Ninety-one percent of women’s desktop clicks are on a Microsoft OS, followed by Apple (7%), Google (1%) and Linux (1%).

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REAL ESTATE

Report: Coach to close 70 stores

BY Staff Writer

New York — Coach plans to shutter about 70 underperforming stores in fiscal 2015, Crain’s New York reported. The retailer, which has been under heavy competitive pressure from Michael Kors and other upscale companies, also gave a disappointing revenue forecast for its current fiscal year.

Coach CEO Victor Luis told investors and analysts Thursday that the company is at a crossroads and will undertake a number of major initiatives during the next 12 to 18 months, including reducing promotional levels, introducing new advertising, shuttering stores and changing its product offerings, the report said.

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News

Fresh & Easy shows consumers its new face in latest ad campaign

BY CSA STAFF

Fresh & Easy has launched a full-scale marketing campaign inviting customers to discover the company’s new image.

Since transferring to new ownership in November, the company said, it has reinvigorated the brand and its stores with the aim of being the anytime, anyway, anywhere solution for getting healthy, convenient and affordable food.

The campaign will include radio, outdoor, digital and social media elements running in all markets. The campaign is centered on Five Pillars that Fresh & Easy says differentiates it as new kind of market designed for modern consumers: affordable organics, handmade in our kitchen, delivered fresh daily, no hidden unpronounceables and meal solutions.

“Our goal with this marketing campaign is to welcome shoppers to see the new Fresh & Easy,” said Mike Evans, Fresh & Easy’s head of marketing. “We set out to make our stores and our brand fresher, easier and more relevant to modern consumers who are looking for healthy, convenient options.”

Fresh & Easy operates 167 stores in Arizona, California and Nevada.

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