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Subway to install MasterCard’s PayPass contactless payment system

BY Marianne Wilson

Purchase, N.Y. — MasterCard Worldwide announced that Subway, the nation’s largest sandwich chain, will accept MasterCard’s PayPass contactless payments at more than 7,000 U.S. locations by the end of first quarter 2012.

Consumers will now have the option of paying for their meal by simply tapping a MasterCard PayPass-enabled card or device at the register. PayPass does not require customers to sign receipts for purchases under $50.

“Our fans are accustomed to having choices when they walk through our doors,” said Tony Pace, senior VP and global chief marketing officer, Subway franchisee advertising fund. “Now with MasterCard PayPass, they’ll have another payment choice that is convenient and easy to use."

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ComScore: Smartphones and tablets driving digital traffic

BY Marianne Wilson

Reston, Va. — Mobile phones drive digital traffic around the world, but tablets are gaining steam, according to a new report released by ComScore. The report, “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits,” found that smartphones and tablets are driving nearly 7% of total U.S. digital traffic.

Key findings highlighted in the report include:

  • Today, half of the total U.S. mobile population uses mobile media. The mobile media user population (those who browse the mobile web, access applications, or download content) grew 19% in the past year to more than 116 million people at the end of August 2011.
  • iPads dominate among tablets in driving digital traffic. In August 2011, iPads delivered 97.2% of all tablet traffic in the United States. iPads have also begun to account for a higher share of Internet traffic than iPhones.
  • Nearly half of tablet owners made or completed a purchase on their tablet. Tablet owners exhibited significant use of their devices throughout the entire online shopping process – from doing the initial planning, conducting product and store research, making price comparisons, to finally transacting.

In the past month, more than half of tablet owners looked up product or price information for a specific store (56%) and read customer ratings and reviews while on a tablet (54%).

Click here to download a complimentary copy of the report, Digital Omnivores.

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Stop & Shop co-sponsors food benefit outreach program

BY CSA STAFF

NEW YORK — Supermarket chain Stop & Shop will work with Foodshare to sponsor events at its stores in Hartford, Conn., to help qualifying residents access the Supplemental Nutrition Assistance Program benefit.

About 70% of Connecticut residents who qualify for SNAP, formerly known as the food stamp program, actually receive the benefit, Stop & Shop said. This is because of such issues as language barriers, lack of transportation or lack of knowledge of the program.

Foodshare works with End Hunger CT! to increase SNAP participation rates by assisting in the application process and ensuring that benefits are accessed in a timely and efficient manner. Stop & Shop is owned by Netherlands-based supermarket operator Royal Ahold, which also owns the Giant-Landover and Giant-Carlisle chains and the Peapod grocery delivery service.

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