Summer Light Spectacular
At Westfield San Francisco Centre, a nightly light show projected onto the mall’s iconic dome is expected to be a huge draw.
The center, owned by Westfield, will be showcasing a one-of-a-kind animated 3D light spectacular, called The Heart of San Francisco, which will run nightly on Level 4 Under the Dome from July 11 through Sept. 3.
Featuring iconic San Francisco images, the free show will be projected on the Centre’s 102-ft.-wide dome and set to a collection of San Francisco songs.
Westfield is erecting a pop-up Park Under the Dome, decked with lawn chairs and showcasing a replica of the bridge and Crissy Field, for visitor viewing. Installed in honor of the 75th anniversary of the Golden Gate Bridge, the pop-up park will lend an extra touch of San Francisco to the summer light show.
The dome is more than 11,000 sq. ft., nearly three times the size of a standard IMAX screen. For the experience, Westfield partnered with Obscura Digital, a San Francisco-based creative technology studio, to conceive and create the innovative show, using one-of-a-kind 3D mapping technology.
Obscura was also responsible for the Illuminique Under the Dome holiday light spectacular at Westfield.
The free show begins at 5 p.m. nightly and runs every half hour until the Centre closes.
More Mall Marketing Spotlights.
Market Track: March 2012
In March there was a decline in the number of circulars overall, however, pages per flyer increased. The increase in pages was primarily due to a significant increase in Walmart and Toys"R"Us page counts. Much of the promotional activity was driven by Easter falling earlier in April as compared to 2011.
Walmart distributed an additional four-page flyer in the week of 3/11/2012; they also circulated two flyers instead one in most of the markets in the week of 3/4/2012. These additional flyers accounted for the increase total pages as compared with last year.
Toys"R"Us followed a similar strategy with an additional eight-page flyer in the week of 3/11/2012 and two flyers instead of one in the week of 3/25/2012. In addition to Walmart and Toys"R"Us, Target and Sears also saw an increase in page count as well as flyer circulation.
Best Buy, CVS, Kmart and Walgreens opted to increase page counts while maintaining the same number of circulars as last year.
Macy’s East, Staples and Safeway increased page counts but reduced the number of circulars when compared with the previous year.
Home Depot and JCPenny continued to witness decline in number of pages per flyer as well as flyer circulation this month compared to March 2011. Home Depot reduced the flyer circulation to half by only circulating two flyers in March 2012 as opposed to 4 flyers in March 2011. JCPenny also decreased the number of circulars as well as page counts.
Kroger and Lowe’s also saw decline in both pages per flyer as well as flyer circulations.
It’s important to note a number of factors should be considered when examining the number of inserts and pages retailers send into the marketplace. Market Track’s granular level of data reflects regional versioning and market specific differences. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In the instance that retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances through numbers with decimals (for average number of inserts per market) and odd numbers (for average number of pages).
About Market Track:
Market Track is a market intelligence firm dedicated to increasing customers’ returns on their promotional investments. Through innovative technology and marketplace expertise, they monitor and analyze over 200 U.S. and Canadian markets for every channel of trade in order provide retailers and manufacturers with superior tools to monitor promotional activity, support dynamic decision making and turn information into market intelligence. For more information, contact Market Track at 1.800.235.3781 or e-mail [email protected].
Office Depot joins group to support small business suppliers
BOCA RATON, Fla. — Office Depot has joined Supplier Connection, a group of 15 large businesses committed to driving small business growth by simplifying access to their global supply chains.
Supplier Connection streamlines the application process for small businesses seeking to become suppliers to the group. Through the web-based portal, small businesses have the opportunity to present their goods and services to many large enterprises with the goal of winning contracts, expanding business and creating jobs. In addition to its one-stop registration capabilities, the website enables small suppliers to learn from, collaborate with, and sell to each other so that they can become more competitive and successful in a bid with a large company.
“As an integral part of our diverse supply chain, it’s very important for Office Depot to help small businesses succeed,” said Brent Beabout, SVP supply chain for Office Depot. “By joining Supplier Connection, we are providing an easy way for small businesses to tell us about their products and services, so that they can potentially grow their business and ours.”
Office Depot already has several small businesses in its supply chain, including women-owned Neutral Posture, a company that manufactures, markets and distributes ergonomic chairs for computer users and other office employees; and Arbill, a distributor of personal protective equipment, supplies and apparel. The Company also hosts match-making sessions throughout the year to help promote the connection of small businesses to large companies.
The Supplier Connection program is maintained by IBM through a grant of more than $10 million from the IBM International Foundation. The program is free for both small and large businesses.