REAL ESTATE

Sundance Cinemas to open at Bayou Place

BY CSA STAFF

Houston — Los Angeles-based Sundance Cinemas, Baltimore-based The Cordish Cos. and the City of Houston announced that a lease has been signed for the former Angelika center space at Bayou Place in the theatre district of Downtown Houston.

Sundance said it expects the extensive refurbishment work to begin immediately on the eight-screen complex with the target of a Nov. 1 opening.

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American Apparel gets into jeans

BY CSA STAFF

LOS ANGELES — American Apparel announced that it has launched its first line of jeans called, "Made in USA."

"Jeans are an iconic, essential part of the modern wardrobe, just like the t-shirt. No one does basics like American Apparel. We’ve mastered the basic t-shirt, now we’re getting excited about jeans," said Dov Charney, CEO and founder of American Apparel.

According to the company, the first styles in the American Apparel Jeans line will be constructed of a 14 ounce denim made of 100% cotton.

The company has named Georges Atlan, director of denim to oversee the launch. Atlan launched Guess Jeans with Georges Marciano back in 1980, and has over 30 years of product development, factory management, and running his own businesses.

"I’ve worked in the denim industry for more than three decades, developing for Guess, Calvin Klein, Seven, Hudson, bebe and others, but this was an opportunity to make truly American, truly fresh jeans for the first time. I know people are going to be happy with the fit and they are going to love the way their bodies look in this product. There is no other factory in the U.S. like the American Apparel factory, and there are no limits to what we can achieve in the category of denim. These are an exciting set of jeans to start with, and they are only the beginning," said Atlan.

The jeans are available in standard sizing, in a full size run in two washes. They can be found online and in American Apparel stores now. The launch will begin with a high-waist, tapered leg blue jean for women, and a high-waist, cuffed jean short for women. The company has plans for additional washes and more styles, including a men’s heavy-weight denim jean.

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REAL ESTATE

Developers Diversified receives five MAXI awards

BY CSA STAFF

Beachwood, Ohio — Developers Diversified Realty Corp. said that it earned one MAXI Gold and four MAXI Silver awards for shopping center marketing and management programs at the International Council of Shopping Centers’ Fusion Conference in Hollywood, Calif.

In the Sales Promotions and Events category, a MAXI Gold was awarded to the 25 on the 25th event at Deer Park Town Center in Chicago. The center developed a wine-tasting promotion to showcase a local merchant and encourage shoppers to explore the center.

In the Cause-Related Marketing category, a MAXI Silver was awarded to the Giving Children Hope entry by Buena Park Downtown. This shopping center in Buena Park, Calif., organized a food drive for local families.

In the Traditional Media category, a MAXI Silver was awarded to the Centros Isla rebrand effort in Puerto Rico.

In the Digital Media category, a MAXI Silver was awarded to the Flash Mob event at Birkdale Village in Huntersville, N.C. Also in the Digital Media category, a MAXI Silver was awarded to Centros Isla’s Isla Flash contest in Puerto Rico.

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