Solstice
MOBILITY

Sunglass retailer ups the ante on digital commerce

BY Deena M. Amato-McCoy

As it prepares to enter “a high-growth period” for its online business, Solstice Sunglasses needed a solution that could support this endeavor and future expansion plans.

Solstice, a retailer with 105 store locations throughout the U.S, strives to offer the same level of service to both online and in-store customers looking for luxury, designer and sport sunglasses. To achieve this goal, the company selected the ncommerce platform, an end-to-end digital commerce platform from Newgistics.

Besides delivering an innovative end-user experience, the platform is pre-integrated with leading technologies, which provides Solstice with fast implementation time and cost-effectiveness.

Based on curated partnerships and integration of leading technologies including SAP Hybris, Google Cloud Platform, CyberSource, Sailthru and Fastly, ncommerce can be implemented in nearly half the time and at 30% less than the cost of a typical e-commerce platform deployment that requires custom integrations, Newgistics said.

“We need a solution that will grow and scale with our aggressive goals, without burdening us by requiring constant management and upkeep,” said Jan Michel, senior VP of Solstice Sunglasses. “With ncommerce, we get the best technology without any of the technical hassle so we can focus on growing our business.”

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Target_HeraldSquare
REAL ESTATE

Target to open in Macy’s backyard in NYC

BY Marianne Wilson

Target Corp. is bringing its small-format store to the heart of Manhattan.

The discounter plans to open its first location in midtown Manhattan, a 43,000-sq.-ft. store in Herald Square, just west of the 34th Street and Broadway intersection, and one block from Penn Station — and across the street from the Macy’s flagship.

The two-level store will have two entrances, one off of 34th Street, and the other off of 33rd Street, and will feature modern décor elements, including concrete floors, wood plank walls and ceilings, pendant and LED lighting and elevated merchandise assortment displays.

Projected to open in October 2017, the Herald Square store will be one of 30 stores Target plans to open this year, and will be the company’s third location in Manhattan, joining the Harlem and Tribeca stores.

Additionally, Target has previously announced future plans to open small-format stores in Manhattan, including sites in East Village (projected to open summer 2018) and Hell’s Kitchen (projected to open in 2019).

“The addition of the Herald Square store location is exciting for Target as we expand our footprint with small-format stores in Manhattan,” said Mark Schindele, senior VP, properties, Target. “Not only will we be able to serve the thousands of working professionals that travel through Herald Square each day, but we’ll have the opportunity to showcase Target’s exclusive brands and compelling offers for the many tourists from around the world who shop in this vibrant neighborhood in Manhattan.”

Target has signed a lease for the Herald Square location with Empire State Realty Trust.

“Target’s new 34th Street location concludes ESRT’s plans for the successful redevelopment of storage space, office, and retail into 90,000 sq. ft. of retail,” said Thomas P. Durels, executive VP and director of leasing and operations for ESRT. “Target joins Sephora and Foot Locker at the best location on the 34th Street retail corridor, which spans from the Empire State Building to 7th Avenue.”

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FoodLion_Storefront
SUPPLY CHAIN

Grocery giant improves supply chain planning among perishables

BY Deena M. Amato-McCoy

Delhaize America is always striving to reduce inventory levels, yet still maintain fresh perishables as they move between its distribution centers and stores.

Besides being a challenge, managing fresh and short-shelf-life products is called one of the toughest tasks related to retail planning. Delhaize hopes to ease this struggle with a new supply chain solution from Relex that will forecast and replenish perishable categories within its distribution centers.

Specifically, the solution will manage fresh categories within the company’s facilities that fulfill more than 1,000 Food Lion stores in the Southeastern United States, and Hannaford stores 181 across New England and New York.

“As an organization, we are continuously looking for ways to continue to innovate, enhance and optimize the way we procure and forecast product to our retail locations, ensuring our customers have the freshest merchandise available,” says Chris Lewis, senior VP, supply chain, Delhaize America. “We expect Relex’s forecasting and replenishment solution will drive product improvements at retail, enhance our customers’ shopping experience and reduce inventory levels at our distribution centers to further enhance product freshness at our stores.”

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