Super Bowl is a retailer’s dream match up
From a licensed product sales standpoint it doesn’t get much better than having the Pittsburgh Steelers and Greenbay Packers squaring off this Sunday in Super Bowl XLV. Both teams are storied franchises, and although they are from relatively small markets, enjoy a national following, which means plenty of shoppers have been out looking to acquire fresh gear for the big game and will be looking to do so in the weeks following the game.
That is especially true for Steelers fans. Although Las Vegas oddsmakers have the team as two-and-a-half point underdogs, they are heavy favorites in terms of online search behavior. The shopping site PriceGrabber this week indicated that the search term “Steelers” was five times more popular than “Packers” on its website. The past few years the prevalence of search activity was an indicator of the game’s eventual winner. Last year, Pricegrabber data show that “Saints” was searched for four times more than “Colts” and the “Saints” won and the prior year “Steelers” was searched twice as much as “Cardinals” and the Steelers won.
The birth of “sustainagility”
It’s been more than five years since Walmart introduced its goals of being supplied 100% by renewable energy, creating zero waste and selling products that sustain people and the environment. These audacious goals initially fell under the umbrella of sustainability, but now we get word out of Miami that sustainability has been transformed to “sustainagility.”
At least that is how Walmart Latin America CEO Eduardo Solorzano referred to the company’s environmental and resource conservation efforts during an annual “Outlook of the Americas” luncheon presented by the Association of American Chambers of Commerce. Few people have a better perspective on the Americas than Solorzano who leads an organization with nearly 3,300 stores in nine countries and annual sales of $36.6 billion.
“This is a key region for Walmart with significant growth opportunities in the coming years,” Solorzano told those at the luncheon. “We are sharing best practices across markets and developing new formats to serve the unique customs and needs of Latin America customers, but it will take leveraging the company’s expertise in sustainability to manage costs.”
“To sustain our growth in the region we cannot exponentially increase our costs or impact on the environment,” Solorzano said. “Our approach must be agile and innovative to meet the challenges in a very diverse region. That is why we are moving more aggressively to integrate into our business strategy and operations a holistic sustainability plan for 100 percent renewable energy, zero waste and selling products that sustain people and the environment. We call it ‘sustainagility.’”
Marketer Tony Rogers joins event lineups
Walmart SVP brand marketing Tony Rogers was recently added to the program at the Symphony IRI Group’s annual summit to be held this year in Miami on March 28 to 30. Rogers will join Univision Communications EVP corporate research, Elizabeth Ellers, for a presentation titled, “Making Hispanics Your Competitive Advantage at Retail.”
The SymphonyIRI Group event usually draws a good crowd thanks to what is typically a great venue (this year it’s the Fontainebleau Miami Beach) and a solid lineup of speakers. Other top marketers on the program with Rogers include Rob Price, SVP marketing and advertising with CVS Caremark; Mike McMahon, SVP integrated customer marketing with ConAgra Foods; and Salman Amin, EVP global sales and marketing with PepsiCo.
Those who are unable to make the trip to South Florida to absorb Rogers thoughts on Hispanic marketing will be able to catch his moves on the dance floor a few weeks earlier. He and other Northwest Arkansas dignitaries are scheduled to compete in the fourth Annual Dancing with the Stars competition held to raise money for the Children’s Museum of Northwest Arkansas. The event will be held on March 12.