‘Super Saturday’ retail sales increase 15.1% compared with 2009
Chicago – Boosted by a very weak comparison period, ShopperTrak’s National Retail Sales Estimate (NRSE) reported that total GAFO retail sales for the last Saturday before Christmas (12/18), or Super Saturday, increased a sharp 15.1% compared with last year, while the company’s retail traffic index (SRTI) reported a similar 10.1% total U.S. foot traffic uptick for the same period.
While Saturday sales and traffic seemed to increase dramatically, a blizzard on the Eastern seaboard significantly slowed spending in parts of the South and in much of the Northeast last year, according to ShopperTrak.
“The year-over-year increases were dramatic but obviously slanted as shopping activity was essentially crippled in the Northeast last year,” said Bill Martin, founder of ShopperTrak. “That said, we shouldn’t discard the day as $7.58 billion spent is steady and compares admirably to $7.87 billion spent on Super Saturday 2008 when there was no blizzard.” Martin continued, “At this point we anticipate Super Saturday will represent the second largest traffic day and third largest sales day this holiday shopping season.”
ShopperTrak reports Black Friday sales totaled $10.69 billion which will most likely finish as the number one sales and traffic day for the fifth year in a row. The company also anticipates procrastinating shoppers will flood various retail locations on Dec. 23, bumping the day just above Super Saturday as the number two performing sales day this holiday shopping season. Dec. 23, 2009 also finished number two ahead of Super Saturday.
“The week leading into Christmas is hugely important for retailers as five of the top performing sales days are expected to fall during this period,” Martin said. “Looking back a bit further, the ten days prior to Christmas typically account for anywhere from 31 to 34% of total retail sales for the entire season which makes this a pressure filled few days for retailers.” Martin continued, “Annually we see Black Friday weekend’s strong start as one bookend to the season and the week leading into Christmas as the other. Winning retailers know this pattern well and will have the strategies in place to attract foot traffic and ultimately move sales levels into the black over these upcoming critical days.”
Developed by ShopperTrak, the NRSE provides a nationwide benchmark of retail sales. It is derived from the U.S. Commerce Department’s GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) statistic, as well as ShopperTrak proprietary industry intelligence on shopper movement and sales statistics.
The ShopperTrak Retail Traffic Index measures traffic across five separate retail segments including total U.S. retailing. Available as a database or in newsletter format, SRTI reports national and regional traffic trends in a rolling 16 month trend line.
Kathy Ireland brings furniture line to Raymour & Flanigan
BEVERLY HILLS, Calif. -Raymour & Flanigan announced the arrival of the Kathy Ireland Home brand to its collection of furniture products. The line will be availablein the first quarter of 2011.
"It is a great joy and privilege to partner with the genius team at Raymour and Flanigan. We have talked for years about expanding our relationship and finally, it is happening. The group of innovators at Raymour and Flanigan, practice ethics, quality, customer service and a genuine commitment to fashion that is rare. We are excited by this extraordinary teaming of values and corporate cultures. Their belief in Kathy Ireland Home is humbling to everyone at our company," said Ireland.