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Supermarket retailer launches texting program

BY Marianne Wilson

Lubbock, Texas — The United Family, parent of United Supermarkets and several other grocery store banners, has launched a texting program designed to enhance shopping experiences of United Supermarkets, Market Street and Amigos guests. Shoppers who opt-in to the texting program will receive product information and savings opportunities they can use instantly.

“Our new mobile alert program will provide guests with special offers and product information while at home, on-the-go or even inside our stores,” said Jennifer Nanz, digital media manager for The United Family. “As our guests turn to their mobile phones for relevant news and deals, we want to be sure they receive value-added offers that enhance their shopping experience at our stores.”

Guests who opt-in will receive texts with store-specific information regarding promotions, events, special offers, new product releases and recipes.

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E.p.t to mark Labor Day with contest celebrating moms in labor

BY CSA STAFF

TREVOSE, Pa. — E.p.t, creator of the home pregnancy test, is spreading brand awareness via social media, by launching a contest on Twitter for Labor Day, which celebrates moms in labor.

Five grand prize winners will receive a $500 “push present” for giving birth on Labor Day, courtesy of the home pregnancy test brand.

“Not only is Labor Day right around the corner, but so are the due dates of thousands of women across the country,” said Lauren Schulz, e.p.t brand manager at Insight Pharmaceuticals. “This campaign is our way of saluting those women who are laboring all day to give birth to their own bundle of joy.”

“The end of summer often brings hundreds of thousands of new babies," said Dr. Alane Park, OB/GYN and one of the stars of the Discovery Health series “Deliver Me.” "According to the Centers for Disease Control, August and September consistently yield high birth rates. So what better time is there to recognize and show appreciation for the mothers who are going through the process of childbirth?”

Participants can enter the contest by tweeting a simple birth announcement using the hashtag #MyLaborDay, tagging @ept, and including a photo. The winners will be randomly selected from all submissions announcing a Labor Day birth.

For official contest rules or more information on e.p.t, visit ErrorProofTest.com.

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Cisco Systems executive joins Gap board

BY CSA STAFF

SAN FRANCISCO — Gap has elected Padmasree Warrior, chief technology and chief strategy officer of Cisco Systems, to its board of directors, effective Sept. 30.

“Padma is an accomplished business leader with nearly 30 years’ experience within the technology industry, as both a strategist and innovator,” said Glenn Murphy, Gap Inc. chairman and CEO. “As we increase our investment in serving customers across all channels, Padma’s relevant expertise will be an asset to our board and management team.”

Warrior is responsible for Cisco’s worldwide business and technology strategy, mergers and acquisitions, equity investments and innovation.

“I’m thrilled to be joining Gap Inc., a company that understands the importance of integrating technology and retail in ways that improve the lives of its customers,” said Warrior. “It is an exciting time to join the Board, especially given the momentum in the business, and I am looking forward to contributing to the long-term success and shareholder value of the company.”

Prior to joining Cisco Systems, Warrior worked at Motorola for 23 years, where she started as a research engineer and exited as its chief technology officer. Her roles of increasing responsibility throughout the years included leading global innovation, overall research and development, global software group and early stage businesses. She also led the Motorola’s energy systems group, which was a global business with diversified products in the mobile phone, portable computing and hand held electronics markets.

She has a master’s of science degree from Cornell University and a bachelor of technology degree from the Indian Institute of Technology, New Delhi. Previously, Warrior has served as a director on the boards of Corning Corporation and Ferro Corporation, and is a member of Cornell University’s board of trustees.

Warrior becomes the 11th member and the third woman on Gap’s board, in addition to Gap co-founder, Doris Fisher, who became an honorary lifetime director in 2009.

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