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Supervalu selects LoyaltyOne solution to develop customer segmentation strategy

BY Marianne Wilson

Toronto — LoyaltyOne announced that Supervalu has agreed to use its Precima customer-centric analytics solution to develop a multi-dimensional customer segmentation. The U.S. grocer expects the solution will strengthen and expand its customer-driven marketing, merchandising and operations strategies.

"Our shoppers will benefit most from this strategic pick as we enrich their shopping experience and focus more on the customer as we make key business decisions," said Wesley Story, Supervalu group VP customer insight and loyalty. "Precima’s approach to building a customer segmentation strategy grounded in insights that combine behavioral analysis with market data and research will result in innovative programs across all facets of our enterprise that are relevant and more personalized to our customers."

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S.Sdasdsa says:
Dec-30-2012 02:51 pm

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S.Sdasdsa says:
Dec-30-2012 02:51 pm

very interesting post.this is my first time visit here.i found so mmany interesting stuff in your blog especially its discussion..thanks for the post! Do-Group Website

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Great Lakes Brewing Company selects transportation management provider

BY CSA STAFF

DALLAS — Transplace, a leading provider of transportation management services and logistics technology, announced that Great Lakes Brewing Company (GLBC) has selected the third party logistics (3PL) provider to handle its North American transportation management activities. GLBC will leverage Transplace’s comprehensive logistics technology and services for improved transportation planning, execution and management of all outbound shipments from its central distribution center to its growing distributor network throughout the Great Lakes region and surrounding areas.

“Since our founding, Great Lakes Brewing Company has been committed to providing our customers with a high-quality product and service experience,” said Daniel Conway, president and co-founder of Great Lakes Brewing Company. “It was important for us to select a logistics service provider that understood and aligned with our company culture and values, and would work collaboratively with us to optimize our transportation operations and improve service levels in an environmentally respectful way.”

Transplace will leverage its technology to streamline the daily operations of GLBC’s freight flows in North America. The 3PL will procure and manage the beer company’s truckload contracts with the carrier community and ensure compliance with temperature requirements associated with beverage shipments.

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GameStop offering exclusive strategy guides

BY CSA STAFF

GRAPEVINE, Texas and ROSEVILLE, Calif. — GameStop has announced that customers can purchase digital, web-access Prima e-guides at GameStop retail locations. The new program, “Buy In-Store, Redeem Online,” launches with an exclusive Madden NFL 13 tournament bundle. This exclusive GameStop eGuide bundle includes two tournament-level eGuides (offense and defense). Regularly priced at $39.99, GameStop customers can get the bundle for only $19.99.

Future e-guide releases include Halo 4, Hitman: Absolution, Medal of Honor: Warfighter, The Sims 3 Supernatural, and many more.

Prima e-guides are online strategy guides that can be accessed from any computer or web-enabled device. There is no download or software to install, so players have access to strategy where, when, and how they want it. All Prima e-guides feature intuitive search functions, complete and accurate game strategies that are developer-approved, 24/7 access via computer or web-enabled mobile device, and expandable screenshots so players never miss a detail. Many Prima e-guides also include interactive maps that allow players to toggle collectables and points of interest on and off and zoom in and out, as well as streaming video so gamers can see the strategy in action.

“Prima e-guides help gamers get the most out of their gaming experience by giving them hints, tips and strategies from game industry professional,” said Debra Kempker, president and publisher of Prima Games. “With the launch of this program, Gamestop customers now have access to Prima’s full list of eGuides and can make their digital purchase in-store at the same time they buy the game.”

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