News

Surveillance tech innovators bring in fresh blood

BY CSA STAFF

RANCHO CUCAMONGA, Calif. — Surveillance technology developer Universal Surveillance Systems has named Amanda Kirtlan, Robyn Broderick and Nicole Finley as national account managers.

Universal Surveillance Systems offers security solutions designed to deter theft, prevent loss and increase profitability, as well as customer support to Fortune 500 clients, worldwide leading retailers and local communities.

The three new account managers will work with loss prevention and security professionals in all industries and be charged with helping to reduce theft and enhance facility protection through advanced technology solutions, including electronic article surveillance and closed circuit television products, systems and service.

Kirtlan has more than ten years’ experience in management and customer service where she solved customer needs, built ongoing customer relationships and implemented customer satisfaction programs for a variety of clients in numerous industries. Kirtlan will be based in California.

Broderick brings national sales experience in a variety of industries where she worked with large and small business to increase their sales and profitability, including driving product development to meet client needs. She holds a BA degree from the University of Massachusetts at Amherst and will be based in Massachusetts.

Finley’s background includes extensive experience in building relationships with Fortune 500 companies in business-to-business environments. She has numerous years of technical product and service sales, which USS will leverage assist its clients in assuring solutions to their LP challenges. She will be based in Texas.

"Our new team members will work with businesses of all sizes and types to solve their loss prevention issues," said Adel Sayegh USS president and CEO. "Amanda, Robyn and Nicole each have the exceptional ability to think outside the box and dependable integrity that will quickly build solid customer partnerships with new clients and in new markets. USS is proud to have them aboard to represent our innovative products, technology and service."

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OPERATIONS

Walmart to open second campus location

BY Marianne Wilson

New York — Walmart will open a mini-store on the campus of Georgia Tech, according to a report by the Atlanta-Constitution.

The 2,500-sq.-ft. convenience-store styled location, expected to open this spring, will be the retailer’s smallest unit in the country.

The Georgia Tech store will be Walmart’s second campus location. In 2011, the retailer opened a store on the campus of the University of Arkansas.

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News

Pitney Bowes survey finds younger consumers open to QR codes

BY Marianne Wilson

Stamford, Conn. — Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.

QR code usage as reported by more than 5,000 consumers surveyed stands at 15% on average and at 27% for consumers 18 to 34 years old, according to “QR Code Use” study.

“Consumers have become conditioned to getting things at their fingertips and QR Codes enable the coupons and deals that appeal to be easily accessible,” said Justin Amendola, VP global SMB digital strategy, Pitney Bowes. “As marketers move toward measuring real time results of their campaigns, QR codes deliver a few of consumers as them change lanes from one channel to another. Whether you are a local bridal shop or a multinational packaged goods brand, QR codes are a measurable new marketing tool that’s gaining traction with consumers.”

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  • Use QR Codes to integrate your digital and physical marketing programs.
  • Measure and analyze results.
  • Acknowledge, thank and reward your customers.
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