OPERATIONS

Survey: 11% of adults consider themselves shopaholics

BY Katherine Boccaccio

Whiting, Ind. — Survey results released Thursday by CouponCabin.com found that more than one-in-10 Americans say their shopping habits have put them in debt, with 20% saying the most amount of shopping debt they’ve been in exceeds $5,000.

The survey, conducted by Harris Interactive, also revealed that 41% of U.S. adults have created shopping debt of more than $1,000. Eleven percent consider themselves to be shopaholics.

“We’re bombarded with ads, daily deal emails and coupons every single day, so taking a step back and reflecting on your budget can be difficult,” said Jackie Warrick, senior savings adviser at CouponCabin.com. More than half (63%) of respondents think online shopping makes it easier to be a shopaholic.

Other survey findings include:

  • Seven percent of U.S. adults said they have hurt relationships with family and friends by being addicted to shopping, while 20% have hidden purchases on purpose from close family or friends.
  • Six percent said they have sought professional help (e.g. from a psychologist or other mental health professional) to help cut down on shopaholic tendencies.
  • For some consumers, saving money can become its own obsession. 47% of survey respondents consider themselves to be "saveaholics" (addicted to saving money, an extreme couponer, bargain hunter).

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OPERATIONS

Home Depot to hold more than 700 in-store hurricane workshops

BY Katherine Boccaccio

Atlanta — The Home Depot announced a single-day effort to prepare residents in storm-prone regions for the upcoming hurricane season. On July 27, Home Depot said it will host Hurricane Preparedness Workshops at more than 700 of its stores from the Gulf Coast to New England.

The expansion of the workshops is one of several preemptive measures the company is taking in preparation for 2013 hurricane activity, which is once again predicted to be above average.

Workshop leaders will cover critical hurricane readiness topics, such as storm prep projects, generator safety, sizing generators for specific home or business needs and assembling disaster preparedness kits.

"We play a critical role in the disaster response infrastructure before and after storms, and we have expanded that focus to more stores and facilities in our Northern Division," said Marvin Ellison, executive VP U.S. Stores.

In addition to moving Workshops farther north this year, Home Depot has expanded its hurricane operating plan and has enhanced its supply chain readiness in northern facilities, including a new rail-connected distribution depot serving Long Island, Queens and Brooklyn.

In other storm-related efforts, the company opened a unique satellite storm recovery location in Seaside Heights, N.J., for post-Superstorm Sandy recovery.

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OPERATIONS

Target expanding beauty concierge program to 190 locations by yearend

BY Katherine Boccaccio

Minneapolis — Target Corp. will expand its in-store "beauty concierge" service to 27 stores in Washington D.C., Northern Virginia and Baltimore on June 28. The program, which Target piloted in the Chicago area last summer, is also being rolled out to 96 stores in Los Angeles/Orange County, 36 stores in Minneapolis and has been expanded to 41 stores in Chicago. It will have been implemented in a total of 190 stores by the end of 2013.

Under the program, stores will be staffed with brand-agnostic beauty experts who will provide shoppers with beauty tips and unbiased and personalized information about beauty and personal care products. The beauty associates will wear a distinct black apron and be located in the beauty aisle.

"In an often crowded and sometimes daunting marketplace, Target’s Beauty Concierge program ensures that guests receive the friendly, personalized assistance and counsel they need,” said Samir Shah, Target’s senior VP stores, Northeast.

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