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Survey: 64% say free shipping is most effective holiday promotion

BY CSA STAFF

Los Angeles A survey of e-commerce retailers released Thursday by Stamps.com found that free shipping is the most effective sales promotion heading in to the holiday season.

In Stamps.com’s latest survey on e-commerce shipping practices, 64% of respondents report that free shipping, with or without minimum spend, is the most effective promotion they can offer during the holiday season, and 53% will be offering free shipping on more products this year compared to last holiday season. More than half (52%) the survey respondents who use free shipping with minimum spend report their average order size increases by at least $4.

“In today’s economic climate, customers are extremely value conscious,” said Stamps.com president and CEO Ken McBride. “More and more e-commerce retailers are discovering that free shipping is good for their margins, so long as they have an efficient and affordable way to process and ship their orders.”

Of merchants offering free shipping with a minimum spend, 66% of respondents require an order value of $50 or higher, according to the survey.

Twenty-nine percent of the respondents will offer free shipping on orders of any size, no minimum purchase required. The majority (82%) of e-commerce merchants expect to have international sales. For merchants using social media this holiday season, 54% plan to use the channel to drive sales.

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Malco purchases Bluette Laundry Bluing

BY CSA STAFF

BARBERTON, Ohio – Malco Products announced that it has added Bluette Laundry Bluing to its consumer division.

The Bluette brand was purchased from Osmegen Inc., a division of Homax Products Inc.

Bluette joins a variety of consumer products including: Zud™, Twinkle™ Polish, Mr. Coffee™ Coffeemaker Cleaner, NuSoft™ Fabric Softener and Linit™ Liquid Starch all owned and manufactured by Malco.

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ShopperTrak Report: Retail sales up 1.6% in October

BY CSA STAFF

Chicago — A report released Wednesday by ShopperTrak found that total GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) retail sales for the month of October increased 1.6% while total U.S. foot traffic rose 1.0% for the same period as compared to last year.

ShopperTrak’s National Retail Sales Estimate reported that both Columbus Day and the Halloween holidays helped push retail levels into the black in October.

Although traffic increased in October, as measured by the company’s Retail Traffic Index, results across the country were mixed as cooler weather in the Gulf states drove an increase in traffic for purchases of winter apparel, while warmer weather in the Midwest and Northeast accounted for year-over-year losses.

On a month-over-month comparison, total U.S. foot traffic and retail sales both increased a strong 4.3% as compared with September due to the Halloween and Columbus Day boost — an expected monthly rise retailers see annually.

“Even with the help of some holidays in October, our data shows yearly retail levels performed just better than flat, which indicates the American consumer is most likely holding on to all disposable income right now in preparation for the holiday shopping season,” said Bill Martin, founder of ShopperTrak. “While it seems early holiday promotions and door buster sales throughout the month didn’t provide a substantial boost, retailers are more concerned with November and December performance, a period we believe will post a sales increase of 2.9% with flat traffic.”

ShopperTrak also reported that foot traffic in the Apparel & Accessories Store segment was flat compared with last year, followed by the Wireless & Electronics segment, which fell 1.1%.

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