Survey: 80% of consumers actively looking for rebates
Lewisville, Texas — Ninety-five percent of consumers are interested in products that come with rebates and 80% of consumers actively seek out rebate, according to an annual consumer survey by Parago, the largest rebate provider in the United States.
The survey found that consumer preference for rebates versus instant discounts is growing. And while economic recovery may be on its way by the numbers, consumer sentiments around spending are still timid.
“With our third annual study of consumer shopping behavior, we have seen sustained sensitivity to price and willingness to hunt for bargains,” said Juli Spottiswood, Parago president & CEO. “Price perception is king, and consumers are indifferent to how that price point is achieved, whether through rebate, coupon, club or sale.”
However, Spottiswood added, because consumers understand that rebates offer deeper discounts than other sales, there is a strong interest in the promotions and shoppers are actively looking for rebates before and during the shopping experience.
“As such, marketers are able to leverage rebates to drive lower price perception while gaining high value customer information during the redemption process,” she said.
The rebate research was conducted independently through online delivery and surveyed more than 1,000 consumers. Key findings include:
- Consumers’ preference for higher value rebates versus instant discounts grew;
- Eighty percent of consumers look for rebates;
- Because rebates are only offered for a specific period of time, they make 54% of shoppers feel like they caught an exclusive sale; and
- Fifty-seven percent of consumers feel that rebates are easy to redeem nowadays.
Dylan’s Candy Bar to open in Los Angeles
New York — Dylan’s Candy Bar will open its first West Coast location in Los Angeles, this summer. The 2,500-sq.-ft. store will be located in a historic landmark: the Original Farmers Market on the corner of Third and Fairfax.
“We opened our first store 10 years ago in NYC fulfilling a childhood dream of mine to create the largest, most magical candy store,” said Dylan Lauren, founder and CEO of Dylan’s Candy Bar. “Now I’m thrilled to bring my love of color, design and the joy of candy from coast to coast!”
The design will infuse candy into every detail including candy topiaries to greet shoppers at the store’s entrance, larger than life peppermint columns and candy button tables transporting customers to a modern day Candy Land.
Dylan’s Candy Bar stores are home to over 7,000 candies from around the world, and offer such special features as a personal shopper service. The new West Coast location will also offer a “Celebrations Team” that will bring the store experience to a private home or venue.
Dylan’s Candy Bar stores are currently located in New York City, and East Hampton, Houston.
Macy’s and Aeropostale among national merchants to accept Isis Mobile Wallet
Austin, Texas — Isis, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless, announced that Aeropostale, Champs Sports, Dillard’s, Foot Locker, Jamba Juice and Macy’s are among the first national merchants to join with Isis in advancing mobile commerce. The company also announced the first of its local merchant partners across Austin, Texas and Salt Lake City.
“Today’s announcement signals the mobile commerce experience has arrived. A strong merchant base in Austin and Salt Lake City will make the Isis Mobile Wallet real for consumers as they choose to use their mobile wallet at many of their favorite merchant locations to pay and redeem offers,” said Jim Stapleton, chief sales officer, Isis. “We look forward to working closely with both local and national merchants to enable a mobile commerce experience that transforms how consumers shop and interact with their favorite brands.”
Beyond payments, Isis will provide merchants with a platform to extend relevant offers and loyalty programs to their customer base, ensuring a more relevant and meaningful dialogue for consumers and merchants, the company said.