OPERATIONS

Survey: Aldi only grocer to have loyal Facebook following

BY Katherine Boccaccio

Batavia, Ill. — Survey results released Wednesday by Facebook marketing firm LoudDoor found that discount grocer Aldi USA ranked fifth on a list of the top 20 companies with the most loyal fans. No other grocery retailer was included on the list, which tracks every major brand on Facebook and how likely those brands’ fans are to recommend them to friends or colleagues.

Other companies ranked in the top five include Google, Facebook and Walt Disney World.

Aldi launched its Facebook page in July 2012 and has gained more than 363,000 fans to date, with new fans liking the page every day.

"We’re honored that the trust our customers have in Aldi to deliver the highest quality products at the lowest possible prices has created such tremendous loyalty," said Jason Hart, president, Aldi USA.

LoudDoor conducts research and audience targeting on Facebook, asking consumers to rate how likely they are to recommend a brand they “like” on Facebook.

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S.Gacho says:
Mar-28-2013 02:01 am

Those top five companies
Those top five companies mentioned above were really good companies even before. It just means that there is a good maintenance and even good management that is why it stays that long. - Rich Von

S.Gacho says:
Mar-28-2013 02:01 am

Those top five companies mentioned above were really good companies even before. It just means that there is a good maintenance and even good management that is why it stays that long. - Rich Von

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REAL ESTATE

Great American Cookies to expand in Puerto Rico

BY Katherine Boccaccio

Atlanta — Global Franchise Group said Wednesday it is expanding its Puerto Rican presence via a multi-unit operator.

A.M.A. Pretzels International opened two Great American Cookies stores in Puerto Rico — in Plaza Carolina in Carolina, and Plaza Rio Hondo in Bayamon.

"Global Franchise Group is thrilled to have such outstanding multi-unit franchisees expand the Great American Cookies brand in Puerto Rico," said Global Franchise Group chief development officer John Barber.

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S.Gacho says:
Mar-28-2013 01:50 am

When you are planning for an
When you are planning for an expansion, it really takes a lot of preparation for it to be successful. You really needs a lot of manpower. - Steven Wyer

S.Gacho says:
Mar-28-2013 01:50 am

When you are planning for an expansion, it really takes a lot of preparation for it to be successful. You really needs a lot of manpower. - Steven Wyer

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News

Cache.com engages SLI Systems to implement site search

BY Katherine Boccaccio

San Jose, Calif. — SLI Systems said Wednesday that Cache has implemented its full-service Learning Search solution for Cache.com, resulting in an 88% increase in the conversion rate among site search users.

The company, said SLI, has also seen a 42% increase in site search usage by its online visitors, driving more sales and revenues.

Cache.com is also using SLI’s Rich Auto Complete tool, which automatically shows images of products and search term suggestions once visitors begin typing in keywords; and refinements that allow visitors to search by material, fit, occasion, and specific collections. Cache.com replaced its previous Google-based site search.

"We’re constantly competing with department stores and other online apparel retailers for the attention of fashion-conscious shoppers," said Kevin Metz , VP e-commerce, Cache. "By improving the customer experience with SLI’s site search and all of its added features like Rich Auto Complete, our site is a bigger draw for apparel shoppers and helps us foster more customer loyalty, while also improving conversions."

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S.Gacho says:
Mar-28-2013 01:51 am

When you want a business in
When you want a business in the internet world. There are a lot of ways in order to make it better it just need close monitoring. - Steven Wyer

S.Gacho says:
Mar-28-2013 01:51 am

When you want a business in the internet world. There are a lot of ways in order to make it better it just need close monitoring. - Steven Wyer

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

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