Survey: Almost half of Cyber Monday shoppers to increase online spend
Whiting, Ind. — Survey results released Tuesday by CouponCabin.com revealed that that 47% of Cyber Monday shoppers will spend more money online that day than they will in-store the during the rest of the holiday season. The holiday has gone mobile as well. More than one-quarter (29%) of smartphone and tablet owners plan to shop online on Cyber Monday on their devices.
The survey, conducted online nationwide by Harris Interactive, also found that 42% of smartphone owners who plan to shop online on Cyber Monday said they will "showroom" certain products on Black Friday with the intention to buy them on Cyber Monday.
When it comes to how much money they’ll spend on Cyber Monday this year, U.S. adults shared a variety of amounts. When asked how much money they plan to spend on Cyber Monday this year, those who plan to shop said the following:
- $1-$100 – 39%
- $101-$500 – 54%
- $501 – $10,000 – 6%
“Cyber Monday’s popularity has grown year after year,” said Jackie Warrick, president and CEO of CouponCabin.com. “For some people, it’s even eclipsed Black Friday as the top day for saving, likely due to its convenience.”
Deloitte: 60% of Americans will shop over Thanksgiving weekend
New York — Sixty percent of Americans plan to shop in stores or online over the Thanksgiving weekend – up from 51% in 2011, according to Deloitte’s pre-Thanksgiving survey.
Among these weekend shoppers, 63% plan to shop in stores on Black Friday and 23% plan to shop in stores on Thanksgiving day (up from 17% in last year’s survey). Shoppers expect spend an average of $286 over the holiday weekend – up 28% from the 2011 survey
The survey also indicates:
Black Friday shoppers will hit the stores early: 22% of Black Friday shoppers plan to go to the stores at midnight on Black Friday, while 46% plan to head to the stores between Midnight and 5 a.m.;
Shoppers will do their homework: 39% of consumers surveyed plan to research online before shopping in stores over the Black Friday weekend;
Consumers have a long way to go to complete holiday shopping: Shoppers surveyed have completed only 19% of their gift shopping to date while nearly half (48%) haven’t done any of their holiday gift shopping; and
Consumers will be online shopping: 46% of holiday weekend shoppers plan to shop online on Black Friday; 44% plan to shop online on Cyber Monday.
Report: NRLB promises quick action on Walmart case
New York — Federal labor officials said Monday they will decide quickly whether to support a request by Wal-Mart Stores Inc. to stop a union-backed group from pushing worker walk-outs at hundreds of stores on Black Friday, the Associated Press reported.
The chain on Thursday filed a complaint with the National Labor Relations Board to stop OUR Walmart, a group made up of current and former Wal-Mart workers, from holding protests at hundreds of stores.