Survey: Apparel, CDs/DVDs and Gift Cards Top Gift Categories
New York, Americans plan to spend nearly a quarter of their gift-giving budgets on gift cards this year, according to a new survey from American Express Gift Cards released Tuesday.
The survey finds that Americans plan to spend 25% of their total gift spending on gift cards, up from 18% last year and 13% in 2005, and that shoppers will buy six gift cards on average.
The most popular gift categories this year, according to the survey, are apparel, cited by 69% of consumers, followed by music CDs and DVDs (62%); gift cards (61%); toys and games (56%); cash (51%); perfume/cologne or cosmetics and books/magazines (both 42%); jewelry (38%); consumer electronics or appliances (37%); house wares/appliances and hardware/tools (both 32%); and experiential gifts (31%).
Dillard’s debuts female activewear dept.
LITTLE ROCK, Ark. Dillard’s announced today the launch of its new female-oriented activewear department.
Dillard’s new Tranquility department features yoga-inspired multipurpose activewear supporting the multi-faceted, busy lifestyle of the female Dillard’s customer, the company reported.
According to the company, the Tranquility department is designed for the busy woman, who may not have the time to change clothes after going to exercise. The clothes are meant to be functional at the gym, but fashionable enough to be worn throughout the day, Dillard’s announced.
Dillard’s president Alex Dillard stated, “The launch of Tranquility is a perfect example of how we are responding to the changing needs of our customer with fashions supportive of her active lifestyle and reflective of her contemporary attitude.”
Tranquility features six active apparel lines is currently found in 25 Dillard’s locations. Selections from Tranquility are also available online at www.dillards.com. The company expects to expand the department to 100 stores for the upcoming spring 2008 season and into additional locations for fall 2008.
‘Heroes’ star to represent Dooney & Bourke
NEW YORK “Heroes” star Hayden Pannettiere will represent the Dooney & Bourke this December as the brand’s guest designer for the company’s national ad campaign, Dooney & Bourke announced last week. As part of the collaboration, Dooney & Bourke is introducing The Hayden Bag, which is targeted toward the young consumer.
Using Panettiere ideas, designer Peter Dooney created the limited edition Hayden Bag, which retails for $500, the company reported.
The collections featured in the Hayden advertising campaign are scheduled to hit Dooney & Bourke retail boutiques by the end of the year. They will also be available at department stores such as Bloomingdale’s, Lord & Taylor, Macy’s, and Nordstrom and online at www.dooney.com.