MARKETING/SOCIAL MEDIA

Survey: Back-to-school sales expected to see 5.4% increase

BY CSA STAFF

New York A survey released Thursday by the International Council of Shopping Centers found that the back-to-school spending season is forecast to increase 5.4% over last year.

In 2009, the retail store categories that the U.S. Commerce Department segments as back-to-school — family clothing, shoes, electronics and books — dropped 2.8%; in 2008, they dipped 0.4%.

July 2009 back-to-school sales were particularly weak, declining 5.9%.

“Based on arithmetic alone, the expected July jump in BTS spending could be extremely strong,” said Michael P. Niemira, chief economist and director of research for ICSC. “Layer on some fundamental improvement in the consumer economy, including some pickup in the pace of earnings growth, and we should see a strong 7.6% rise for July, continued strength in August with a 5.7% increase, and a moderate 3% rise in September for BTS spending.  Overall we are projecting BTS season sales to increase by a solid 5.4%, potentially the strongest showing since 2005 (+6.4%),” he added.

By category, family clothing is likely to show the strongest spurt with a 6.5% increase.  Electronics and shoes will not be far behind, with each forecasted to post a solid 5% gain for the 2010 back-to-school season.

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Piperlime named newest retail sponsor of ‘Project Runway’

BY CSA STAFF

SAN FRANCISCO Gap Inc. announced that its subsidiary Piperlime is the newest retail sponsor of Lifetime’s Project Runway for season 8.

“Project Runway captures the heart of fashion lovers everywhere. We cheer on the contestants, watch the celebrity judges and are inspired by the styles,” said Jennifer Gosselin, general manager of Piperlime.  “Piperlime is excited to be part of this celebration of creativity.”

 

Gap Inc. said that Piperlime’s sponsorship of the show includes a redesign of the series’ “Accessories Wall” and the availability of items featured on the show at piperlime.com.

The new season of Project Runway debuts on Thursday, July 29th at 9pm ET/PT on Lifetime.

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Adler to debut new collection on HSN

BY CSA STAFF

ST. PETERSBURG, Fla. HSN has announced the exclusive on-air debut of Happy Chic by Jonathan Adler on Oct. 12. The acclaimed New York- based interior designer Jonathan Adler will launch his new collection of home decor and accessories during HSN’s Home Design Event, an annual showcase of the newest fall collections from the network’s growing roster of talented and recognizable home designers, according to the company.

“As with all my designs, Happy Chic is a versatile collection meant to be mixed and matched,” said Jonathan Adler.  “In partnering with HSN, we have created a unique series of stylishly affordable pieces that I believe will resonate with both new customers and those already familiar with my design aesthetic. There is no place chicer than HSN!”

 

Happy Chic by Jonathan Adler will include a range of products for every consumer’s home decor needs from bath, kitchen, tabletop, seating and lighting, the company reported.

“We are thrilled to offer our customers access to Jonathan’s exclusive collection. This collection highlights HSN’s unique ability to consistently bring coveted designers to our Home category,” said Nancy Caplan, SVP merchandising for HSN. “In working with one of today’s top names in interior design, I am confident this collection will appeal to HSN’s consumers and Adler devotees alike.”

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