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Survey: Businesses not managing data effectively

BY Marianne Wilson

New York — A new survey by KPMG Capital reveal a stark disconnect between C-suite executives who realize the value of big data, but are unsure of how to effectively implement and manage their existing resource. The study, which interviewed 144 CFOs and CIOs from multinational companies, also discovered a large majority of executives (75%) find it difficult to make decisions around data and analytics (D&A), even though 99% consider it to be important to their business.

"We live in an increasingly data-driven world where D&A has the potential to revolutionize the way we conduct and manage business operations across the entire enterprise," said Mark Toon, CEO of KPMG Capital. "From CEOs, to CFOs, CIOs and CMOs, the challenge for today’s executive is understanding how to draw actionable insights from data and turn them into tangible, genuine results. This report demonstrates not only the hunger to harness new D&A capabilities, but also the greater level of support that’s needed to operationalize these insights."

Additional survey findings included:

• Eighty percent of executives agree speed is a key benefit of using D&A.

• Sixty-nine percent consider D&A to be crucially or very important to their current growth plans.

• While the majority of respondents (56 percent) changed their business strategy to meet the challenges of big data, 42 percent of executives admit integrating data technology into existing systems and/or business models is their greatest challenge.

• More than half of all respondents (54%) identified their greatest barrier to implementing a successful D&A strategy was an inability to identify what data to collect.

• Eighty-five percent consider their biggest challenge with analytics to be implementing the right solution to analyze and interpret data.

KPMG Capital was launched in November 2013 by KPMG International to accelerate innovation in data and analytics services and solutions.

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Hershey launches new chocolate spread line

BY CSA STAFF

Hershey is launching a new line of chocolate spreads, called Hershey’s Spreads. The spreads will be available in three varieties: Chocolate, Chocolate with Almond and Chocolate with Hazelnut.

"The average American snacks more than two times a day and what better way to transform everyday snacks into delicious treats, than with the genuine chocolate flavor that only Hershey can deliver," Anna Lingeris, spokeswoman, the Hershey Company, said. "We have been delivering genuine chocolate experiences in a variety of forms for 120 years and our legacy as the leader in chocolate continues with Hershey’s Spreads."

The spreads are now available nationwide at food, mass, drug and convenience stores in 13-oz. jars, with a retail price of $3.79. Consumers can visit Hersheys.com/Spreads for pairing ideas and recipes.

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ShopKeep POS rolls out mobile device

BY Dan Berthiaume

New York – ShopKeep POS is introducing ShopKeep Mobile, a handheld point of sale device that will use Griffin Olli hardware with the ShopKeep POS app. Designed for the iPod touch, ShopKeep Mobile features an encrypted credit card swiper and high-speed laser barcode scanner to ring up sales right from the showroom floor.

ShopKeep Mobile also comes with all the functionality of the ShopKeep POS app, including: a full suite of reports, inventory management, employee timekeeping, customer database, email receipts, and support for ticket and receipt printers.

“This is a complete handheld POS that is connected to the cloud. It’s everything you need to run your store in your pocket,” said Jason Richelson, founder & CEO, ShopKeep POS. “It also removes one of the worst parts of the retail experience for shoppers, which is waiting in line; and creates a more personal customer interaction by removing the counter as a barrier. This is groundbreaking technology that will bring the customer experience you get in the Apple store to small businesses everywhere.”

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