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Survey: Consumers like Firefly, won’t buy Amazon Fire

BY Dan Berthiaume

Seattle – Consumers like the Firefly feature that lets users of the Amazon Fire phone scan objects to obtain information and perform instant purchase on Amazon.com, but not enough to switch from their current phones to Amazon Fire. According to a survey of 53 consumers from UserTesting, 84% chose Firefly as their number one or two favorite feature of Amazon Fire.

Seventy percent ranked Firefly a 4 or 5 for ease-of-use (out of 5), and 39 of 53 respondents said they would use the feature again. Yet more than half of participants said they would keep their phone and not buy the Fire Phone.

The feature didn’t work for every product tested, but when it did users said they thought it was useful. Users got it to work easily with objects with clear, recognizable logos, but it struggled with other things. Users said they can see the value of the product, especially once the database is even more robust.

Other findings include that the Carousel navigation feature was least easy to use with 40% giving it a 1 or 2 (out of 5), and least favorite with 81% ranking it their third or fourth favorite feature. The MayDay customer help feature high ease-of-use scores with 32% ranking it a 5 (out of 5), but only 13 people out of the 53 said they would use this feature again.

In addition, in most contexts (home screen, with the display of apps, in maps) users said they thought dynamic perspective was "cool" but a little "gimmicky" and not especially useful. The exception was games, where they really liked it. The auto-scroll feature was good in theory, but didn’t work well in reality (not responsive enough).

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Poll: Three-in-four Americans worry about online security

BY Dan Berthiaume

Washington, D.C. – Almost three-quarters of Americans worry about the quantity of personal information available online and more than half feel they cannot trust social media sites like Facebook and Twitter to keep their contact information, buying habits and political beliefs confidential. According to a new poll conducted by Rad Campaign, Lincoln Park Strategies, and Craigconnects, online security concerns rise as Americans get older.

Those older than 65 expressed the least trust in social media, and were most certain their data was being sold and felt most strongly that privacy laws need to be strengthened. Seniors expressed concern at roughly twice the rate of poll respondents younger than 35.

At the top of the list of concerns are tracking cookies. Seventy-three% of respondents said they were concerned about such cookies being placed on their computers without their knowledge, and 36% said they knew for a fact that this had happened to them.

The poll suggested that many Americans do not think it is their responsibility to set limits on their privacy. While 60% of respondents either thought current privacy laws were too weak or weren’t sure, a similar number, 66%, said they either skim through a website’s terms of service (TOS) before agreeing or do not read the terms of service at all.

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Wet Seal names Iris Mobile as mobile agency

BY Dan Berthiaume

Foothill Ranch, Calif. – The Wet Seal Inc. has named Iris Mobile as its mobile messaging agency. Iris Mobile will support the brand’s mobile marketing programs with Rich Media Messaging (RMM) to help the retailer strengthen its presence and connect more personally with its mobile customers.

RMM is Iris Mobile’s patented messaging technology that delivers device-optimized rich content to mobile handsets, with no data plan required. Work began in May 2014 with a RMM campaign allowing customers to opt-in to receive mobile messages from Wet Seal by text. Upcoming RMM campaigns, aimed to build brand loyalty and drive sales, will contain coupons and promotions, iPhone Passbook integration, the ability to set calendar reminders before offers expire, and options to share messages with friends on Facebook and Twitter.

Iris Mobile’s mobile marketing platform will enable Wet Seal to send interactive messages containing pictures, videos, coupons, promotions, extended text and web links, and the ability to track campaign analytics for consumer behavior.

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