OPERATIONS

Survey: Consumers to shop via mobile phones on Thanksgiving

BY Marianne Wilson

New York — Mobile devices will play a pivotal role this Thanksgiving as the holiday transforms into "Mobile Thursday," the day before Black Friday, according to a new online survey by Harris Interactive, conducted on behalf of Digitas, a digitally led, global integrated brand agency.

Twenty-eight percent of smartphone- or tablet-owning adult holiday shoppers plan to shop on Thanksgiving Day with their mobile devices, nearly double the percentage from 2011, when only 16% said they would use a mobile device to shop on "Mobile Thursday."

In addition to shopping for the holidays, 29% of smartphone or tablet owners say that they have used or plan to use their mobile devices to assist with upcoming Thanksgiving holiday preparations. That number rises to 40% when focused on adults aged 18–34.

"Our findings reinforce that mobile is not just another channel. It’s a technology-driven cultural phenomenon that is changing how people are connecting to brands and commerce. With more consumers shopping on their devices, brands are being provided with more mobile moments to address and create impact — even during a time of turkey, football, and family," says Chia Chen, SVP, mobile practice lead, Digitas.

The survey revealed that consumers while consumers want to shop via mobile, brands still need to catch up. Three-quarters (76%) of those who shop by mobile device and computer say that it is easier to shop via computer. And only 8% say their shopping experience is easier via mobile and one-in-six (16%) say there is no difference between the two.

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SUPPLY CHAIN

Cache selects RetailNext for in-store traffic management

BY Staff Writer

San Jose, Calif. — RetailNext announced that specialty retailer Cache has chosen RetailNext for its in-store traffic management and real-time monitoring system. The retailer is currently rolling out RetailNext’s platform across the majority of its stores in 43 states.

"Until recently we’ve been testing traffic counters in a limited number of our stores," said a Cache spokesperson. "We’re excited to be rolling out traffic counters to most of the Cache chain. We believe that installing the RetailNext system will provide us with better information and intuitive access to data that we have not had available before this roll-out. We expect that we will be able to uncover opportunities for improving the shopping experience that otherwise would be invisible to us."

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FINANCE

Lowe’s posts higher-than-expected Q3 sales and profits

BY Marianne Wilson

New York — Lowe’s Cos. said Monday that its third-quarter net income jumped 76%, helped by lower costs and higher revenue. Its adjusted earnings without charges and its revenue both beat Wall Street forecasts.

Lowe’s earned $396 million for the three months ended Nov. 2. That compares with $225 in the year-ago period. Revenue rose 2% to $12.07 billion from $11.85 billion. Same-store sales were up 1.8%.

Lowe’s has been retooling its pricing strategy, and last summer returned to offering permanent low prices on many items across the store, instead of offering promotional discounts.

"We are keenly focused on improving our core business," said CEO Robert A. Niblock. "Our level of execution is improving and we delivered solid results in the third quarter."

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