Survey: Consumers to shop via mobile phones on Thanksgiving
New York — Mobile devices will play a pivotal role this Thanksgiving as the holiday transforms into "Mobile Thursday," the day before Black Friday, according to a new online survey by Harris Interactive, conducted on behalf of Digitas, a digitally led, global integrated brand agency.
Twenty-eight percent of smartphone- or tablet-owning adult holiday shoppers plan to shop on Thanksgiving Day with their mobile devices, nearly double the percentage from 2011, when only 16% said they would use a mobile device to shop on "Mobile Thursday."
In addition to shopping for the holidays, 29% of smartphone or tablet owners say that they have used or plan to use their mobile devices to assist with upcoming Thanksgiving holiday preparations. That number rises to 40% when focused on adults aged 18–34.
"Our findings reinforce that mobile is not just another channel. It’s a technology-driven cultural phenomenon that is changing how people are connecting to brands and commerce. With more consumers shopping on their devices, brands are being provided with more mobile moments to address and create impact — even during a time of turkey, football, and family," says Chia Chen, SVP, mobile practice lead, Digitas.
The survey revealed that consumers while consumers want to shop via mobile, brands still need to catch up. Three-quarters (76%) of those who shop by mobile device and computer say that it is easier to shop via computer. And only 8% say their shopping experience is easier via mobile and one-in-six (16%) say there is no difference between the two.
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Portland expands plastic bag ban
Portland, Ore. — The city council of Portland, Ore., voted to expand the city’s one-year old plastic bag ban, voting 5-0 to phase out plastic checkout bags at an estimated 5,000 restaurants and retailers.
The ban will impact retailers larger than 10,000 -sq.-ft. on March 1, 2013, and the remaining retailers on October 1, 2013. Portland’s 2011 rule affected fewer than 200 businesses.
Retailers will still be able to provide plastic bags for bulk items, produce, meats, dry cleaning and prescription drugs.
Mark Daniels, chair of the American Progressive Bag Alliance, an organization representing the United States’ plastic bag manufacturing and recycling sector, which employs 30,800 workers in 349 communities across the nation, issued the following statement in response to the vote:
"Portland residents will be forced to purchase even more reusable bags which cannot be recycled, are predominately imported from China, and have been proven to harbor dangerous bacteria. Those interested in real solutions to reducing litter and protecting the environment should pursue scientifically sound, common sense policies – ones that encourage a comprehensive statewide recycling solution that address all forms of plastic bags, sacks and wraps – instead of targeting one product that makes up a fraction of a percent of the waste stream."
Supervalu in pay freeze at headquarters
Minneapolis — Supervalu on Friday said it would implement a pay freeze for all employees at its corporate headquarters and said it would also reduce or suspend matching contributions to workers’ 401(k) plans, effective next year.
“As we have stated during our last two earnings calls, we need to immediately take costs out of the business in order to fund our growth plans. As a result, Supervalu today announced changes to team member compensation and benefits, as they are the largest administrative expense,” the company said in a statement.
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