MARKETING/SOCIAL MEDIA

Survey: Consumers still have lots of holiday shopping to do

BY CSA STAFF

Washington, D.C. Though the Christmas countdown is in its final stages, it seems shoppers still have plenty of shopping left to do. According to NRF’s 2009 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, the average person had completed 46.7% of their holiday shopping by the second week of December, less than the 47.1% completed by this time last year. This is the lowest percentage since 2004, when the average person had completed 46.3% of their shopping by the same period.

“Retailers know the final lap counts the most and are planning to emphasize promotions and discounts to bring in last-minute shoppers,” said Tracy Mullin, President and CEO, NRF.

According to the survey, nearly 42 million people (19.1%) had not even started their shopping as of late last week, while 8.6% of shoppers have completely finished. Adults over 65 years old have completed the most shopping (50.0%), while adults 45-54 year olds have completed the least (44.1%).

According to the survey, only 11.9% of shoppers say they will buy their last gift on Dec. 24. Instead, the majority (35.0%) plan to finish their list by Dec. 19.

With many people shopping for bargains, discount stores (42.0%) and department stores (42.0%) can expect to see the most traffic in the coming days. Grocery stores can also expect to see an increase in last-minute shopping this year (11.5% versus 8.4% in 2008) as more people consider food or candy as a gift item or head to supermarkets to purchase ingredients for homemade meals.

Electronic stores (22.0%), clothing or accessories stores (20.6%), outlet stores (13.6%), and drug stores (7.8%) will also see their share of holiday shoppers before the big day, though a big chunk of procrastinators will also shop online (38.0%).

With an array of gift options, the majority of people (44.7%) say they have purchased apparel so far this year. Additionally, shoppers have been buying books, CDs, DVDs, videos and video games (39.7%); toys (34.6%); gift cards (27.5%); consumer electronics (21.8%); and food (19.3%).

When asked which payment method they have used the most, nearly four out of 10 (39.3%) have used their debit or check cards most often. As expected, fewer people have used credit cards as their preferred payment method this year (30.9% vs. 33.8% in 2008); more than one-quarter (26.0%) have used cash; and a mere 3.8% have relied on checks.

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Kroger awards frequent shoppers with free minutes

BY CSA STAFF

CINCINNATI Kroger announced a first of its kind loyalty program that rewards frequent shoppers with free wireless service using the company’s own wireless phone service, branded i-wireless.

The free minutes rewards program enables customers to earn free airtime on their i-wireless phone, available exclusively at more than 2,200 Kroger stores nationwide, when they purchase groceries at the Kroger family of stores.

 

“The free minutes rewards program empowers customers to directly influence the amount they spend each month on their wireless service.  The more they shop at Kroger, the more they’ll save on their wireless bill,” said Paul McAleese, CEOof i-wireless.  “For loyal Kroger shoppers, free minutes enables i-wireless to deliver the best value in the marketplace today, making it an incredibly attractive option for the millions of shoppers that visit a Kroger store on a weekly basis.”

 

i-wireless customers that subscribe to a monthly rate plan or a pay-as-you-go plan will receive 20 free minutes of airtime for every $100 they spend in-store.  Customers are notified via text message of their reward in an immediate fashion, often receiving the message by the time they reach the parking lot following their shopping transaction.

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Former Wrigley CEO joins Whirlpool board

BY CSA STAFF

Benton Harbor, Mich. Whirlpool announced the appointment of William Perez, former president and CEO of Wm. Wrigley Jr. Co. to its board of directors.

Perez was president and CEO of Wrigley from 2006 to 2008, when it was acquired by Mars Inc.. From 2004 to 2006, he served as president and CEO of Nike.

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