MARKETING/SOCIAL MEDIA

Survey: Consumers want mobile wallets

BY Dan Berthiaume

New York — More than half (55%) of consumers want mobile wallets, according to a new survey from payment technology provider VeriFone. This percentage rises to 70% among Millennial consumers.

In addition, VeriFone data shows that 65% of U.S, consumers will continue to use credit and debit as primary payment methods in 2014. Consumers are most likely to use smartphones to small purchases (45%) via smartphone, as opposed to medium (44%) and large (29%) purchases.

Other findings include:

• 44% of consumers are familiar with alternative methods of payment, such as NFC, mobile wallet and contactless.

• The most popular advantages of mobile wallets are tracking spending and mobile deals (45% each), followed by faster (34%) and no wallet (28%).

• 45% of consumers feel it is important for stores to have the latest mobile wallet technology.

• 60% of consumers are willing to share personal data for relevant deals and a customized experience.

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REAL ESTATE

Banana Republic to open in Yonkers, N.Y., development

BY Dan Berthiaume

Yonkers, N.Y. – Banana Republic will become a new retailer at the Ridge Hill shopping center in Yonkers, N.Y. Forest City Ratner Companies (FCRC), the developer and owner of Ridge Hill, said the Banana Republic location will open beneath the center’s Uniqlo store.

“We are thrilled to be adding these terrific new stores to the existing mix of outstanding shops, restaurants and entertainment venues at Ridge Hill,” said Kathryn Welch, executive VP and director of retail development at Forest City Ratner. “Banana Republic, Anthony Vince Nail Spa, and the soon-to-be-open Little Buddha restaurant are great examples of Ridge Hill’s commitment to combining shopping and dining with services desired by our clientele. They are all spectacular additions for 2014.”

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News

Accellos launches home goods support site

BY Dan Berthiaume

Colorado Springs, Colo. – Accellos, Inc. is launching a new website dedicated toward the unique needs of home goods retailers located at Profitsystems.com. Profitsystems, recently acquired by Accellos in November 2013 and based out of Colorado Springs, Colo., a retail inventory and point of sale system software provider for home goods retailers.

The new website features enhanced content including thought-leading industry white papers, case studies and videos. In addition, the new site includes the “Path to Success and Profitability Webinar Series” focused on offering training for furniture retailers. Included in the website redesign is an all new support center.

“Our team works to continually enhance and improve the online experience of profitsystems.com for the visitors who utilize by the site each day for solutions and support,” said Chad Collins, general manager and CMO of Accellos. “We believe that this new look, featuring expanded customer tools, video overviews, customer testimonials and downloadable materials will serve as valuable resources to the retail home goods community.”

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