Survey finds coupons drive impulse purchases
New York — More than half (54%) of shoppers who used a coupon during purchase would not have made the purchase without the deal; in addition, 55% of these shoppers were inspired to shop because they received a coupon. Those are some of takeaways from a recent survey by Tada.com, which offers deals and coupons from more than 5,000 retailers.
Tada’s Coupon Matter Quarterly Report suggests that couponing generally does not shift full-price buyers into discount shoppers. Of those who did not use a coupon for their purchase but claim to like using them, 76% admit that they did not bother to search for a coupon for their purchase. Meanwhile, 67% of those buyers claim that they would have spent more had they had a discount in hand.
While 38% of all shoppers polled claimed that they can be compelled to shop any category without a coupon, 33% of respondents insisted that they will only buy apparel and accessories when there’s a coordinating deal. Meanwhile, 22% of shoppers hold out on electronics, 15% of buyers wait for discounts on computers and software, and 13% won’t shell out on health and beauty without a deal. The two categories most coupon-proof: Gifts and flowers (7%) and musical instruments (4%).
What’s the preferred coupon source? Well, it’s not social media, which ranked at the bottom of the list. Instead, emails from their favorite stores and brands are by far the preferred way to access deals, according to the study. Flyers and coupons in the mail placed second (24% and 39%, respectively), followed by Googling for deals and coupon sites.
The study also found that, despite the ease of accessing deals through coupon-aggregating sites and searches, 19% of shoppers who didn’t use a coupon on their purchase claim that “they do not ever use coupons,” citing a lack of time as the number one reason (38%) why they don’t look. Meanwhile, 35% claim that the things they want to buy are never eligible for deals, while 14% cite frustration that coupon codes never work.
Johnson & Johnson raises guidance following third-quarter results
Johnson & Johnson saw its growth initiatives pay off in the third quarter and increased its earnings guidance for 2013.
The company had sales of $17.6 billion for the quarter, an increase of 3.1% as compared to the third quarter of 2012. Operational results increased 4.7% and the negative impact of currency was 1.6%. Domestic sales increased 1.7%. International sales increased 4.2%, reflecting operational growth of 7.1% and a negative currency impact of 2.9%.
Net earnings and diluted earnings per share for the third quarter of 2013 were $3 billion and $1.04, respectively. Net earnings for the quarter, adjusted to exclude after-tax items and acquisitions costs, were $3.9 billion and diluted earnings per share were $1.36, representing increases of 11.3% and 8.8%, respectively, as compared to the same period in 2012.
"Our third-quarter results reflect the solid, demonstrable results in achieving our near-term priorities while also advancing our longer term strategic growth drivers," said Alex Gorsky, chairman and CEO. "Our key products and successful new product launches delivered strong growth. We continue to progress our pipelines with a number of regulatory approvals, the submission of new drug applications, and execution of strategic collaborations. Our investments further strengthen our ability to deliver sustainable growth and bring meaningful innovations to patients and consumers."
Worldwide consumer sales of $3.6 billion for the third quarter represented an increase of 0.8% versus the prior year consisting of an operational increase of 2% and a negative impact from currency of 1.2%. Domestic sales increased 0.9%. International sales increased 0.8%, which reflected an operational increase of 2.6% and a negative currency impact of 1.8%.
Positive contributors to operational results were U.S. sales of Tylenol and Motrin analgesics; upper respiratory over-the-counter medicines; Aveeno skin care products and international baby care products.
Worldwide pharmaceutical sales of $7 billion for the third quarter represented an increase of 9.9% versus the prior year with operational growth of 10.9% and a negative impact from currency of 1%. Domestic sales increased 7.9%. International sales increased 12% which reflected an operational increase of 14% and a negative currency impact of 2%.
The company increased its earnings guidance for full-year 2013 to $5.44-$5.49 per share.
Amazon’s unveils 2013 holiday toy list
Amazon.com has unveiled its 2013 holiday toy list which features, for the first time, top toy picks voted on by Amazon Mom fans and an enhanced Holiday Gift Finder that allows shoppers to filter by age, gender, interests, brands and price points.
“Our goal is to offer an unmatched toy selection, but it’s also extremely important to us that our customers can easily find that one right toy at a great value,” says John Alteio, director of toys and games for Amazon. “The holidays are busy enough as it is, so we worked hard on our 2013 holiday toy list to create a simple and fun way for our customers to discover the toys that best suit their child’s individual interests. Put the kids to bed, kick up your feet and shop — we think you’ll find just the right gift to put a smile on their face this holiday season.”
Amazon will also be incentivizing shoppers to its site with multiple limited-time Lightning Deals running every day through mid-December. Deals are available until the promotion period expires or all items are claimed. Customers can get up to 50% off Crayola toys with additional deals on brands such as Fisher-Price and Hasbro.
Amazon Mom fans on Facebook helped identify the top toys across 10 toy trend categories, from technology and retro toys to crafts. Some of those picks include the Kindle Fire HDX 7” Tablet, the Sneaky Snacky Squirrel Game, Melissa & Doug Cook’s Corner Wooden Kitchen, KidKraft Waterfall Mountain Train Set and Table, KidKraft So Chic Dollhouse, Hot Wheels Car Maker Playset, VTech Go! Go! Smart Wheels Train Station Playset, Fisher-Price Octonauts Octopod Playset, Playskool Showcam 2-in-1 Digital Camera and Projector and Skip Hop Giraffe Safari Stacking Animal Blocks.