MARKETING/SOCIAL MEDIA

Survey Finds U.S. Hispanics Unfamiliar With American Holidays

BY CSA STAFF

Minneapolis, Fully 15% of U.S. Hispanics are unfamiliar with American holidays such as Halloween and Thanksgiving, according to a survey commissioned by General Mills and conducted by Synovate Market Research.

Conducted in August, the survey polled 500 U.S. Hispanics at various levels of acculturation. It found that most Hispanics (65%) would welcome learning more about the holidays as a way of improving their lives.

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CVS/pharmacy sees monthly comps gain

BY CSA STAFF

WOONSOCKET, R.I. CVS Caremark today announced that same-store sales in its CVS/pharmacy division increased by 5% for the five weeks ended Sept. 29 over the prior year period. Pharmacy same-store sales increased 4.3%. Front-end same-store sales increased 6.8%.

The comany reported that for the third quarter, same-store sales at CVS/pharmacy increased 5% over the prior year period. Pharmacy same-store sales increased 4.3%, while front-end same store sales increased 6.5%.

 

For the 39-week period, the company reported that same-store sales at CVS/pharmacy increased 6% over the prior year period. Pharmacy same-store sales increased 5.8%, while front-end same store sales increased 6.3%.

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Walgreens offers discounts for AARP members

BY CSA STAFF

WASHINGTON Walgreens is partnering with AARP to offer its members access to discounted health, beauty and wellness products.

The company has launched a new catalogue, “AARP Health Essentials by Walgreens” and a new Web site, http://aarp.walgreens.com, which offer AARP members an exclusive 5% discount on more than 20,000 products.    

Citing a report by The Resource for Marketing Executives, which says that baby boomers account for 61% of all over-the-counter medication purposes, AARP said it felt its partnership with Walgreens was the right move.

“Our 39 million members represent a large percentage of this group and our relationship with Walgreens will provide them with discounts and easier access to a wide variety of health-related products,” said Adam Sohn, associate director of AARP media relations.

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