Survey: Food safety a top concern
San Francisco Most shoppers are highly concerned about the safety of the food they purchase and are willing to pay more for food they believe is safer or healthier, reports a new national survey of more affluent consumers. The research also found that assurances about what a food does not contain, such as pesticides or antibiotics, matter a great deal to consumers, as do ethical claims that reinforce perceptions about quality and safety.
These findings are among the highlights of a new research report, “Beyond Organic – How Evolving Consumer Concerns Influence Food Purchases.” It reports on research recently conducted by Context Marketing, San Francisco, among consumers who fit the demographics for specialty grocery shoppers and identifies which food quality claims matter most to this audience.
The research found that 57% of respondents reported they were “definitely” or “very concerned” about the safety of the U.S. food supply, and another 39% said they are “slightly” or “somewhat” concerned.” Just 4% said they had no concerns about food safety.
While respondents confirm that low price influences most food purchases, 60% said they would pay as much as 10% more for food they believe to be healthier, safer or produced to higher ethical standards, and 14% reported they would pay a premium greater than 10%.
Acopy of the report is available at contextmarketing.com.
Tiny Tillia launches gift line for BabiesRUs.com
LOS ANGELES Tiny Tillia Signature has launched a new line of gift sets exclusively created for BabiesRUs.com.
The collection ranges from $19.99 to $39.99 and includes bublle bath, detangler, bath mitt and hand sanitizer. It is available on Babiesrus.com beginning this fall.
Walmart works to maintain price leadership
BENTONVILLE, Ark. Walmart is working to maintain its price leadership by announcing that will offer deep discounts on thousands of items through the holiday period.
“Many of these prices represent the lowest we’ve offered in years, because we know these are tough times for American families,” said Eduardo Castro-Wright, vice chairman, Wal-Mart Stores. “We made a purposeful decision to focus initially on everyday staples as well as items that often require larger spending commitments in preparation for Thanksgiving and Christmas.”
The retailer announced that it well lower prices on select frequently purchased or popular toys, including ground beef, bananas and board games, in addition to offering it’s everyday value on other items.