Survey: Four out of five smartphone users access retail content
Reston, Va. — Four in every five smartphone users – 85.9 million in total – accessed retail content on their device in July, according to a study by comScore. Amazon sites led as the top retailer with an audience of 49.6 million visitors, representing 46.6% of smartphone owners, followed by eBay with 32.6 million visitors and Apple with 17.7 million visitors.
Wal-Mart had the largest reach among traditional brick-and-mortar retailers with 16.3 million visitors, followed by Target with 10 million visitors and Best Buy with 7.2 million smartphone visitors.
“With nearly 86 million Americans now shopping on their smartphones, this pronounced shift in consumer behavior is simply too large for retailers to ignore, with the future of their business depending on how well they adapt to the new environment," said Mark Donovan, comScore senior VP mobile. “The retailers who best understand how consumers are engaging in mobile shopping behaviors and design their strategies accordingly will be best positioned to capitalize on these shifting market dynamics."
Gap to launch limited-edition menswear collection
New York — Gap announced that it plans to launch a limited-edition collection for men designed by GQ’s six Best New Menswear Designers in America for 2012, starting Sept. 27.
With price points starting at $20 for items such as boxer briefs and ranging up to $348 for such pieces as a leather bomber jacket, the collection will be available at select Gap stores worldwide and online at Gap.com.
Fred’s Super Dollar launches $1 holiday layaway
Memphis — Fred’s Super Dollar announced that it is launching a holiday layaway plan featuring no fees and a down payment of only $1. The plan also offers a $5 gift card to customers for every layaway purchase totaling $50 or more.
“Fred’s realizes that the current economy presents difficult challenges to its customers and Fred’s wants to offer as much assistance as it can,” said Dave Mueller, senior VP sales and marketing at Fred’s, which operates more than 700 discount general merchandise stores in the Southeastern United States. “That’s why we came up with a layaway plan that – with just one dollar down and absolutely no fees – is unlike any others and will stretch shoppers’ dollars during a time when it will be most welcome.”