Survey: Four out of five smartphone users access retail content
Reston, Va. — Four in every five smartphone users – 85.9 million in total – accessed retail content on their device in July, according to a study by comScore. Amazon sites led as the top retailer with an audience of 49.6 million visitors, representing 46.6% of smartphone owners, followed by eBay with 32.6 million visitors and Apple with 17.7 million visitors.
Wal-Mart had the largest reach among traditional brick-and-mortar retailers with 16.3 million visitors, followed by Target with 10 million visitors and Best Buy with 7.2 million smartphone visitors.
“With nearly 86 million Americans now shopping on their smartphones, this pronounced shift in consumer behavior is simply too large for retailers to ignore, with the future of their business depending on how well they adapt to the new environment," said Mark Donovan, comScore senior VP mobile. “The retailers who best understand how consumers are engaging in mobile shopping behaviors and design their strategies accordingly will be best positioned to capitalize on these shifting market dynamics."
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Nordstrom Rack announces three new locations
Seattle — Nordstrom announced plans to open Nordstrom Rack stores in the Milwaukee suburb of Wauwatosa, Wis.; Ann Arbor, Mich., and Columbus, Ohio.
It will be the retailer’s first location in the state of Wisconsin.
The approximately 36,000-sq.-ft. store in Wauwatosa, Wis., is scheduled to open in spring 2014 at The Mayfair Collection, a 250,000-sq.-ft. planned adaptive reuse development of a former industrial complex and distribution center.
The approximately 30,000-sq.-ft. store in Ann Arbor is scheduled to open in spring 2013, at Arborland Center. It will be the retailer’s third Rack store in the state of Michigan.
The approximately 35,000-sq.-ft. store in Columbus is scheduled to open in fall 2013, at Easton Market, an existing power center located next to Easton Town Center.
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Publix to enter North Carolina
Lakeland, Fla. — Publix Super Markets announced that it has signed a lease for its first store in the state of North Carolina. The company said it is looking forward to continued growth in the state, and that the new location will be part of a new division based in Charlotte.
The 56,000-sq. ft. store, which will be located in Ballantyne, N.C., is scheduled to open in early 2014.