FINANCE

Survey: Global consumers embrace mobile, simpler payments

BY Dan Berthiaume

San Jose, Calif. – Consumers around the world are accepting of mobile technology and think technology should make payments easier and more connected, according to a recent 15-country survey from PayPal.

Survey results show that in some of the world’s fastest-growing economies, the majority of the population has already embraced mobile payments. In China, 90% of respondents pay from their phone, followed by Russia (85%), Brazil (nearly 70%) and Turkey (60%). Even in China, however, where mobile is mainstream, 35% of respondents wish paying by phone were easier. The world is ripe for continued innovation.

In the U.S., 54% say that small local businesses like farmers markets and local shops can benefit from mobile or online payments, and 49% believe American entrepreneurs overall would benefit from an easier flow of money.

In addition survey results show that 70% of the world thinks technology should make payments simpler, connected and faster, with more choices and opportunities. Specific results include that in Singapore (73%), China (72%) and Australia (51%), the majority of people want technology to help them avoid long lines. European shoppers are more fed up with having to wait for someone to take payment or having to get cash to complete a purchase, with Spain (55%), Italy and Russia (53%), France and Turkey (41%) and the U.K. (39%) reporting the highest levels of dissatisfaction.

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MARKETING/SOCIAL MEDIA

Pizza Hut launches omnichannel movie promotion

BY Dan Berthiaume

Plano, Texas – Pizza Hut is launching an omnichannel summer promotion tying in to the upcoming release of the Aug. 8 “Teenage Mutant Ninja Turtles” live action film. In addition to a custom national television spot and special menu items, the promotion features a number of digital components.

To kick off the promotion, Pizza Hut will host a #TBTMNT (Throwback Teenage Mutant Ninja Turtles) promotion on its Twitter and Instagram channels where fans are encouraged to post their old turtle memorabilia or turtle costumes for chances to win gift cards and other prizes. There will also be online videos and the box topper for Cheesy Bites Pizzas will feature an augmented reality experience for customers at home. Consumers will have a chance to unlock extended footage from the movie and additional content through an interactive AR experience.

All digital assets will also be housed on a new Tumblr page hosted by Pizza Hut. The page will provide an arena for fans of pizza and the Ninja Turtles to showcase memories and stories related to the Turtles and Pizza Hut. Furthermore, Pizza Hut will include an exclusive online only "hidden menu" that features unique Cheesy Bites Pizza recipes inspired by the personality of each Ninja Turtle.

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MARKETING/SOCIAL MEDIA

Tim Hortons offers omnichannel contest

BY Dan Berthiaume

Oakville, Canada – The omnichannel Tim Hortons Duelling Donuts contest kicks off July 7 and at the end of seven weeks, the creator of the next Tim Hortons menu item will be crowned — and they’ll win $10,000. New this year, eight finalists will have the opportunity to defend their donut ideas in person to a panel of famous Canadians — Jason Priestley, Jann Arden, Anna Olson and Ben Mulroney.

Through Aug. 1, consumers can visit DuellingDonuts.ca to design their donut and make a case for why their virtual creation would make the next best donut on the Tim Hortons menu. Tim Hortons will provide weekly design themes to spark donut designers’ creativity. At the end of the four-week submission period, eight finalists will be selected to be flown to Tim Hortons head office in Oakville, Ontario, to pitch their pastry to the celebrity panel, and battle it out for a spot in the final four.

On Aug. 18, Tim Hortons will open up the polls and ask Canadians to decide which donut creation will be crowned champion. The winner will be awarded $10,000 cash and will have their donut added to the Tim Hortons menu later this year. Tim Hortons fans can share their donut favorites throughout the contest on Facebook, Twitter and Instagram.

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