Survey: Hassle-free returns, speedy delivery and tracking capabilities important to online shoppers
Reston, Va. — A significant 63% of online shoppers look at a retailer’s return policy before making a purchase, and nearly half said that they would shop more often and recommend a retailer with a lenient returns policy, according to a new study by comScore. The report, commissioned by UPS, evaluates consumer shopping habits from pre-purchase to post-delivery. It is based on a comScore survey of more than 3,100 U.S. online shoppers.
The report, the Online Shopping Customer Experience Study, reveals that hassle-free returns and exchanges rank above average in terms of importance for shoppers but rank low in terms of current customer satisfaction, showing a significant area of opportunity for retailers.
"While free shipping has tended to dominate the discussion regarding what provides satisfaction to online shoppers, the study shows there are several other factors critical to a positive online shopping experience," said Susan Kleinman, comScore director. “Retailers need a holistic understanding of these drivers if they hope to stimulate sales while maintaining healthy margins in this competitive retail environment."
Consumers are currently most satisfied with the ease of checking out, the variety of brands and products available and online delivery tracking ability. They are least satisfied with the current level of flexibility in choosing delivery dates.
At least 42% of online shoppers reported abandoning their shopping carts because of delivery timing estimates, according to the study. While two-thirds of shoppers choose the most inexpensive shipping option, more than 40% expect to see the availability of two-three day delivery and nearly a third want the option to choose overnight shipping.
The need for speed is also important, with 48% of online shoppers not willing to wait more than five days for packages to be delivered. A third of shoppers said they most often choose to pay a fee for faster delivery.
Online shoppers also said they valued having tracking capabilities to know when their packages would arrive; 46% said receiving their orders when expected would lead them to recommend an online retailer. The ability to reroute a package and schedule a two-hour delivery window is also important for shoppers in the delivery process.
To download a copy of the report, click here.
Harris Teeter and Lowe’s in store swap
Charlotte, N.C. — Harris Teeter Supermarkets entered into an agreement with Lowe’s Food Stores whereby Harris Teeter will acquire 10 Lowes locations in the central Carolinas region and Lowes Foods acquiring six Harris Teeter store locations in western North Carolina.
In addition to the six Harris Teeter stores, Harris Teeter has agreed to pay Lowes Foods $26.5 million. The transaction is expected to be completed in the company’s third quarter of fiscal 2012, which ends July 1, 2012.
Harris Teeter plans to temporarily close the acquired stores for five to sixteen weeks for remodeling, stocking and training of employees. Three of the acquired stores are expected to be converted to a new innovative format featuring a worldwide variety of wine, beer, specialty foods and other selected merchandise. One of the acquired stores is expected to be subleased.
Lowes plans to reopen under the Lowes Foods banner the six stores acquired from Harris Teeter after a brief closing for remodeling, stocking and training of employees.
Conn’s Q1 profit more than doubles
Beaumont, Texas — Conn’s Inc. said Monday its first-quarter net income more than doubled, and the retailer raised its outlook for the year.
The retailer earned $11.6 million for the three months ended April 30, compared with $4.4 million in the same period last year, which included some one-time costs for severance payments. Revenue increased 5% to $200.9 million from $192 million, as same-sales surged 17.8%.
“Our current quarter results demonstrate the value we deliver to our customers with a broad range of high-quality products and a better shopping experience,” stated Theodore M. Wright, chairman and CEO. “We have seen a significant benefit from recently remodeled stores, as sales growth at those stores outpaced the double digit growth seen overall.”