MARKETING/SOCIAL MEDIA

Survey: Holiday shoppers seek deals, make plans

BY Dan Berthiaume

Austin, Texas – The current state of the economy will drive 41% of consumers to look for ways to save money on their holiday shopping this year, seeking out bargains and coupons. According to the new annual holiday shopping and coupon usage survey from Offers.com, about half of people (51%) make a holiday gift list, and 62% set a budget for their holiday gift shopping.

Other holiday-related findings from the survey include:

  • Among online shoppers, 40% of people do the majority of their online holiday shopping throughout the year, and 33% shop from Thanksgiving Day through Christmas Eve.
  • Females are much more likely to make a holiday gift list than males (64% vs. 37%), and more females will set a holiday budget than male counterparts (68% vs. 55%).
  • People who frequently (i.e., always or most of the time) seek savings online are more likely to make holiday shopping plans: 61% of those people will create a holiday gift list and 70% will create a holiday budget.

"Concerned consumers are taking steps to save money on their holiday shopping this year,” said Steve Schaffer, CEO of Offers.com. "The majority are making gift lists, setting budgets, and shopping early. But, consumers can easily save more money by using Offers.com to help them save on all their holiday shopping needs."

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FINANCE

eBay acquires delivery provider

BY Dan Berthiaume

San Jose, Calif. – eBay is acquiring Shutl, a London-based same-day e-commerce delivery company with North American headquarters in San Francisco, for an undisclosed sum. Through the purchase, eBay hopes to establish its one-hour eBay Now delivery service in 25 cities in the U.S., and U.K., by the end of 2014.

EBay is launching eBay Now in Chicago as of Oct. 23, and also plans to start the service in Dallas in the near future. Shutl says it will continue serving its U.S., and U.K., retail partners, speeding up its national and international rollouts and developing new products.

“I have the utmost appreciation for the eBay team and am excited and honored for Shutl to be a part of their plans, starting today in Chicago,” said Tom Allason, founder and CEO of Shutl, in an open letter posted on the Shutl site. “eBay’s bold vision to redefine local commerce is one that fits perfectly with what we have set out to achieve at Shutl. Approximately 75% of commerce happens within 15 miles of the consumer’s home. E-commerce is quick and convenient, two things that delivery is not. Together with eBay, we believe that we can transform this market and fulfill our mission."

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OPERATIONS

Bon-Ton will open stores Thanksgiving

BY Dan Berthiaume

York, Pa. – The Bon-Ton Stores, Inc. is the latest retailer to plan to have its stores open Thanksgiving night. Bon-Ton will open its stores at 8 p.m. on Thursday, Nov. 28 and offer in-store doorbuster deals through 2 p.m. on Friday, Nov. 29.

Online doorbusters will begin at 6 a.m. on Wednesday, Nov. 27. Other retailers that have already announced plans to open stores at 8 p.m. Thanksgiving night include Macy’s, J.C. Penney and Kohl’s.

"Black Friday is the most popular shopping day of the year," said Steve Byers, executive VP of stores and visual merchandising for The Bon-Ton Stores, Inc. “Customers will find amazing deals and unique gifts for the entire family. We are committed to giving our customers an enjoyable holiday shopping experience.”

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