Survey: Mail carriers and neighbors most forgotten at holidays
Portland, Maine — CashStar found in its latest survey that nearly 56 million adult online Americans are likely to forget to buy a gift for their mail carriers and nearly 44 million are likely to forget to buy a gift for their neighbors.
The survey, conducted online nationwide by Harris Interactive on behalf of CashStar, examined when online American adults remember to buy gifts and who they end up forgetting.
Despite the rushes reported around Black Friday and Cyber Monday, the survey also revealed that a quarter of online Americans only remember to buy a gift in the days leading up to an event, with nearly 10 million remembering on the day of the occasion.
“These results reflect how hectic our schedules are, especially during the holidays. Despite our best intentions, we forget important people. Fortunately, technology is again helping to make our lives easier, now in the form of eGift Cards, which can be delivered in an instant from any computer, tablet or smartphone,” said David Stone, co-founder and CEO of CashStar.
Other trends uncovered in the survey include:
• Men were twice as likely to forget a gift until the day of an event compared to women.
• Eight million online adult Americans admitted to forgetting a holiday gift for their parents.
• When it comes to gifting, 36 million online Americans confessed to forgetting their bosses, while only 26 million bosses forgot their employees.
• Nearly 20 million online Americans said that they forgot the babysitter and nearly 26 million forgot their child’s teacher.
Store Design of the Year deadline looms
Time is running out to submit entries in the 31st annual Chain Store Age Retail Store of the Year Design Competition.
Entries are being accepted until December 17 in a competition that annually recognizes the most interesting and innovative designs the retail and restaurant industries have to offer. More than 20 categories are featured, ranging from supermarkets and discount/mass merchants to specialty stores and drug stores. Entries may be submitted by retailers, designers, architects or suppliers. For more information on the submission process and to download an entry form click here.
For more information, email Chain Store Age Editor-in-Chief Marianne Wilson at [email protected].
A&P teams with Esri for real estate solution
Redlands, Calif. — Esri announced Wednesday that the Great Atlantic and Pacific Tea Co. has licensed Esri GIS technology and data to provide localized shopping trends data toward supporting the grocer’s commitment to growing its market presence across the Northeast.
"Partnering with Esri allows us to enhance our real estate strategy in the neighborhoods that we currently serve by enabling us to meet the specific needs of our customers," said Nrup Krishnamurthy, A&P chief information officer. "In addition, this technology will serve as an essential business tool to help us make well-informed decisions about where and how we go to market in the future."
Esri’s location analytics provide A&P staff with valuable data on store locations, including key demographics and shopping trends in local communities. By analyzing geodemographic data, part of the Business Analyst solution, A&P can continue to grow and develop its stores, according to the grocer.