Survey: Majority of consumer interested in redeeming loyalty points
Richmond, Va. — Survey results released Tuesday by Affinion Loyalty Group found that 89% of consumers are interested in redeeming points at point-of-sale.
The survey also found that the respondents identified cash and retail store gift cards as their two favorite redemption items.
However, the survey also inserted a hypothetical variable, which shifted the results. When asked about a POS redemption option — which would allow consumers to use points or miles to pay for anything anywhere, just like dollars — the number of consumers who had previously identified redemption values of points programs as “budget help” ramped up from approximately 25% to a staggering 89% who indicated they would be interested in point-of-sale redemption, with 47% highly likely to redeem points at the point-of-sale.
When respondents were asked what they would redeem for at the point-of-sale, groceries and everyday items were ranked the two most popular categories; cash redemptions become much less relevant in a point-of-sale model.
"Our research indicates the need for an easy to use, omnichannel approach to points redemption, with clear, and simple to understand communication around the program," said Mike McDonnell, VP product management and client solutions, ALG.
Destination Maternity revenue dips in Q1
Philadelphia — Destination Maternity Corp. reported Tuesday that revenue for the first quarter edged down to $135.3 million, from $136.4 million in the year-ago period. The results fell within internal expectations of $132.5 million to $136.5 million.
Same-store sales rose 1.9%.
The maternity apparel retailer said the decline in total revenue was due in large part to sales declines related to closing underperforming stores.
Tuesday Morning sales rise in Q2
Dallas — Tuesday Morning Corp. reported Tuesday that sales for the quarter ended Dec. 31 rose 4.5% to $285.3 million, compared with $273.1 million in the year-ago quarter.
Same-store sales increased 5.6%.
Tuesday Morning also reported that beginning with this second quarter sales report it will no longer provide net income estimates with sales figures, but will instead consolidate that information in its earnings reports.