Survey: Majority of shoppers prefer digital catalogs
Los Altos, Calif. — Survey results released Thursday by catalog shopping app Catalog Spree showed that 89.8% of American shoppers would prefer to receive their catalogs digitally and would opt out of the paper versions if they could receive a digital copy instead.
The survey also revealed that more than half (55.1%) of respondents would prefer all of their catalogs in digital form. Today, some 19 billion catalogs are mailed in the United States each year.
“The annual costs of producing print catalogs are astronomical on many levels,” said Joaquin Ruiz, CEO of Catalog Spree. “Catalogs often represent the biggest line item in a retailer’s marketing budget, but their environmental cost has a massive impact too, especially when you factor in the trees required for the paper, the energy required for the printing, and the CO2 emissions from shipping.”
Other survey findings related to catalog and offline shopping habits include:
- Forty-eight percent of respondents recycle their catalogs, while 28% deposit to the trash.
- Twenty-four percent keep their catalogs, with 20-29 year olds being the most likely to hang onto them.
Lowe’s announces executive promotions, newly created positions
Mooresville, N.C. — Lowe’s Cos. Inc. said Thursday it has promoted two of its executives to newly created positions.
Effective May 5, current executive VP business development Gregory Bridgeford been named chief customer officer. Rick Damron, executive VP store operations, has been named COO.
Stage Stores names interim chief Glazer as permanent CEO
Houston – Stage Stores said Thursday it has made Michael Glazer’s role as interim president and CEO a permanent one.
Glazer, a board member for the chain, was named interim chief following Andy Hall’s resignation in March.
According to Stage chairman William Montgoris, Glazer’s familiarity with the company’s growth and expansion strategy helped him secure the permanent role. “It became clear the company and its shareholders would be best served by making his appointment permanent," Montgoris said.
Glazer previously served as president and CEO of Mattress Giant Corp., a position he resigned after the company’s acquisition by Mattress Firm. He has also served as president and CEO of KB Toys Inc.