Survey: Many homeowners use smartphones for remodeling
Sunnyvale, Calif. — More than one out of four (27%) homeowners reported using their smartphones in the past for a variety of tasks to help with remodeling their homes. According to a new survey of U.S. homeowners by homeowner mobile app provider Planese, the percentage jumped to 40% when they were asked if they planned to use smartphones for future remodeling projects.
Detailed findings from the Planese survey indicate 65% of respondents plan to use a smartphone to find remodeling design ideas in future remodeling projects, while 95% plan to use a PC. Other findings on use of smartphone and PC for different aspects of remodeling projects include:
Get remodeling cost estimates
- Use a smartphone (27%)
- Use a PC (66%)
Search for a remodeling contractor
- Use a smartphone (56%)
- Use a PC (80%)
- Use a smartphone (67%)
- Use a PC (67%)
Do background checks
- Use a smartphone (25%)
- Use a PC (50%)
Vitamin Shoppe files trademark suit
North Bergen, N.J. – Vitamin Shoppe has announced that on Nov. 21, 2013 it filed suit against law firm Seeger Weiss LLP in New York federal court. Vitamin Shoppe argues that Seeger Weiss is infringing on the company’s trademarks on a website designed to solicit plaintiffs for a class-action lawsuit over alleged misrepresentations related to its Bodytech protein supplements and is being harmed by unauthorized use of its trademarks.
Vitamin Shoppe is asking for a permanent injunction against further use of its trademarks, damages, and transfer of the registration of the Vitaminshoppeprotein.com domain to the company, as well as costs and attorney fees.
Chute Gerdeman fills new position of VP of technology and experience design
Columbus, Ohio — Strategic brand and design firm Chute Gerdeman has named Jim Crawford to the new position of VP of technology and experience design. He will be responsible for integrating next-generation technology into the shopping experiences and store designs that Chute Gerdeman creates for its clients.
Crawford joins Chute Gerdeman from Taberna Retail, where he served clients such as Disney, Dick’s Sporting Goods, Microsoft and Crutchfield. Crawford brings more than 20 years of successful experience in strategic consumer-centric technology development to tier one retailers and brands worldwide, having also served in leadership positions at Retail Forward/Kantar, Forrester Research, Intel and SAP.
“Jim brings energy, experience and a unique perspective to our business," said Chute Gerdeman president and CCO Brian Shafley. “He has a deep understanding of how technology changes both the expectations of shoppers and the experience retailers and brands can deliver. This understanding, coupled with Chute Gerdeman’s capabilities in designing and executing brand experiences, will be a tremendous asset to our organization and to our clients.”