MARKETING/SOCIAL MEDIA

Survey: Meineke top national brand for digital marketing

BY Dan Berthiaume

Denver – Auto repair services retailer Meineke has been ranked as the national, multi-location brand that performs best in digital marketing in a survey by location marketing automation provider Placeable. The company’s NatLo Top 30 identifies and ranks the most successful large digital marketers in the U.S. by using a set of local search and location-based marketing criteria to assess their performance.

To compile the ranking, Placeable analyzed 280 brands across selected industries, including retail, banking, restaurant and hospitality. Evaluating the critical elements of local marketing, Placeable calculated a NatLo Score from zero to 100 for each brand. The NatLo Score measures a brand’s location-based digital marketing power by examining its performance across four key dimensions of local online marketing: visibility, depth, precision and reach.

The national brands leading the inaugural NatLo Top 30 rankings include:

1. Meineke
2. Nationwide Insurance
3. Papa Murphy’s
4. Best Buy
5. PetSmart
6. Ramada
7. State Farm
8. Holiday Inn/Express
9. Super 8
10. Days Inn

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MARKETING/SOCIAL MEDIA

Barnes & Noble offers free content to Canadian Nook Windows app users

BY Dan Berthiaume

New York – Nook Media LLC, a subsidiary of Barnes & Noble Inc., is offering a limited time free ebook and magazine offer through the Nook app for Windows 8.1 in Canada. Customers who download the app will receive five free popular books and two free top magazines.

The list features bestselling titles “Zagreb Cowboy” by Allen Mattich, “Murder in a Cold Climate” by Scott Young, “Détrousseur de vie Tome 1” by Jasmin Girard, “Bête Noire” by Gilles Royal and the Classic Tales of Science Fiction ebook bundle, along with current issues of “House & Home” and “Reader’s Digest Canada.”

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MARKETING/SOCIAL MEDIA

QuickPivot launches cross-channel marketing platform

BY Dan Berthiaume

Boston – Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing. The new QuickPivot platform enables marketers to derive customer insight, listen to brand interactions and then adapt campaigns with highly optimized messages and offers to create seamless buying experiences.

Optimized by recently acquired technology from SaaS provider SmartSource, the QuickPivot cross-channel campaign offering ensures that the right content lands wherever the customer happens to be. It supports a multitude of devices and channels such as email, mobile, web, social and print, all in real time. The company will combine its platform with a complete range of database, analytical and reporting services that optimize and measure campaign effectiveness in real time at every stage across campaigns, channels and geographies.

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