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Survey: Mobile devices to get big play over the holidays

BY Katherine Boccaccio

Petaluma, Calif. — Research results released Wednesday by multichannel commerce solution-provider MarketLive found that mobile will be used heavily for researching deals, making purchases and connecting with merchants across channels this holiday season.

According to the annual "Mindset of a Multi-Channel Shopper" survey, in 2012, customers will spend about the same amount on holiday gifts as last year—but a greater share of that spending will be online.

Of the more than 1,000 shoppers surveyed, 33% said they will do ‘All’ or ‘Most’ of their shopping on the Internet this holiday season. That’s a significant jump from last year’s 25%.

The survey revealed that 16% of consumers plan to do ‘All’ or ‘Most’ of their shopping via a smartphone or tablet this holiday season — that’s up from just 3% who planned to shop via mobile device last year. And 29% (up from 12% in 2011) said they’ll use their mobile phone to research gifts prior to a store visit. Also, 43% of the shoppers surveyed said they are ‘Very’ or ‘Somewhat’ likely to use their mobile devices for redeeming coupons when making an in-store purchase.

When asked about the most important factors in choosing merchants to shop online this season, ‘Good Value’ was number one with 87% of the shoppers saying that value was ‘Most’ or ‘Somewhat’ important. Price came in second, with 85%.

Across the board, shoppers placed more importance on the reasons they shop online than they did last year. Saving money, locating hard-to-find products, and saving time ranked as the most important reasons for shopping online for the majority of shoppers. However, shoppers are also placing more importance than ever on:

Online peer recommendations/reviews (45% of shoppers said these are ‘Very’ or ‘Somewhat Important’ this year as opposed to 34% last year) and finding more personalized gifts (50% of shoppers said this was a ‘Very’ or ‘Somewhat Important’ reason for buying online, versus only 41% last year).

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Shopko CEO lands at Payless

BY Katherine Boccaccio

Topeka, Kan. — Following earlier reports on Wednesday that Shopko CEO Paul Jones had departed the company to pursue another opportunity, Payless Holdings has announced that Jones has stepped in as chief executive for the shoe chain.

Jones, whose appointment is effective Oct. 22 and whose retail history includes executive positions with Sears and Kohl’s, will be based in Topeka.

“I have had the pleasure of working with Payless for several years through a strategic partnership with Shopko and have a deep appreciation for the power of the Payless brand,” said Jones.

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Gap launches e-commerce in Japan

BY Staff Writer

San Francisco — Gap Inc. announced Wednesday that customers in Japan can now shop Gap and Banana Republic products online through its new Japanese e-commerce sites (gap.co.jp and bananarepublic.co.jp). The sites offer Gap, GapKids, babyGap and Banana Republic products.

The e-commerce sites will feature Gap Inc.’s “Universality” platform, which brings the Gap and Banana Republic brands together on one e-commerce platform. Customers can seamlessly shop Gap, GapKids, babyGap and Banana Republic with one shopping basket and one checkout. It also offers free shipping everyday on purchases of 6,000 yen or more, and free in-store returns with 30 days of order date.

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S.Jhon says:
Jan-02-2013 01:19 pm

E Commerce Is A Big Name Which Is Providing A regular Income Source Now A Days On A Very Low Investment.Your Shared Information Regarding Launching E Commerce Are Good. You Can Share Multi Vendor Shopping Cart And Shopping Cart Software, In Order To Get Help In Launching E Commerce At Any Where.

S.Jhon says:
Jan-02-2013 01:19 pm

E Commerce Is A Big Name Which Is Providing A regular Income Source Now A Days On A Very Low Investment.Your Shared Information Regarding Launching E Commerce Are Good. You Can Share Multi Vendor Shopping Cart And Shopping Cart Software, In Order To Get Help In Launching E Commerce At Any Where.

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