MARKETING/SOCIAL MEDIA

Survey: Mobile devices key to in-store shopping

BY Dan Berthiaume

Los Angeles – A majority of customers visit stores equipped with mobile devices. According to a new survey from mobile technology provider Usablenet, 70% of U.S., shoppers and 60% of U.K., shoppers have their mobile phone on their person in-store.

And 30% of U.S. shoppers use their smartphones to aid the shopping experience in-store, compared to 40% in the U.K. In addition, 77% of U.S., and 81% of U.K., consumers prefer to browse on smartphone but make purchases on a larger device, such as tablet or computer

Meanwhile, 67% of U.K., shoppers and 78% of U.S., shoppers do not bring their own tablets in-store, but prefer making purchases on them. Usablenet recommends that retailers should incorporate tablets into the store experience (both as self-service displays and store associate tools) to capitalize on this behavior.


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MARKETING/SOCIAL MEDIA

RadioShack lets online consumers name deals; plans holiday pop-ups

BY Dan Berthiaume

Fort Worth, Texas — RadioShack is giving shoppers the power to name their own deals with an interactive application on its e-commerce site where consumers can select the product and pricing, vote on and share the hot deals. On Nov. 27, consumers can redeem a limited number of coupon codes for "Name Your Deal" products at reduced prices.

In addition, RadioShack has created holiday Idea Centers in its stores, featuring instructions cards for how to create some holiday fun using products from the surrounding shelves. And new this year, RadioShack launched its "It Happens" protection plan on Nov. 1 to protect holiday purchases against accidents and "it happens" moments. The plan protects products from accidental damage, and the claim process comes with same-day in-store instant replacement for many items, or a repair option for devices $300 or more.

Furthermore, two RadioShack pop-up stores will launch in Times Square. Stores will open by Nov. 9 and will offer interactive experiences and free charging stations. These locations will be open for a limited time in 2014. RadioShack will give shoppers a chance to shop online Thanksgiving night while most retail locations will open at 8 a.m. on Black Friday. And for Cyber Monday, RadioShack again will roll out "24 Deals in 24 Hours" that are all available online while quantities last.

"We’re excited to invite shoppers to experience the new RadioShack this holiday season and discover all the ways we can help them ‘Tech the Halls,’” said Jennifer Warren, chief marketing officer of RadioShack. “We’ve updated our stores and refreshed our merchandise to include even more from hot brands.”


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REAL ESTATE

Lane Bryant opens four shopping center stores Nov. 8

BY Dan Berthiaume

Columbus, Ohio – Lane Bryant is opening four stores at different shopping centers on Nov. 8. These locations include a refreshed store at Eastwood Towne Center and a new store at The Marketplace at Delta Township in Lansing, Mich., as well as new stores at the Clackamas Promenade in Clackamas, Ore., and the Epps Bridge Center in Athens, Ga.

Lane Bryant operates more than 800 full-line and outlet stores in 48 states nationwide.

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