Survey: More consumers shopping — and spending — on smartphones
New York — The month of March saw a steep rise in smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites over the year-ago period, according to mobile commerce platform Branding Brand. In March 2014, smartphones generated 29.4% of total online visits, up 42.7% from March 2013 (62.9% iOS, 36.4% Android). The market share of non-mobile (desktop) visits decreased 21.1% from March 2013 to March 2014.
The study revealed a 168.3% increase in retail revenue resulting from smartphone-generated visits to mobile-optimized websites over the same period last year.
"Not only are customers shopping more on their phones, they’re also spending," said Chris Mason, Branding Brand co-founder and CEO. "Our data shows large numbers of consumers rapidly embracing mobile as a fundamental tool to conveniently connect with retailers."
The complete report is available at Brandingbrand.com/data.
Ex-Office Depot exec joins PFSweb board
Former Office Depot executive Monica Luechtefeld has joined the board of e-commerce solutions provider PFSweb.
Luechetfeld spent 20 years at Office Depot serving in a variety of leadership roles in the areas of e-commerce, supply chain, information technology, marketing and business development. She left Office Depot in 2012 after holding senior roles such as EVP of European e-commerce, EVP of e-commerce and digital marketing and founded her own consulting firm. Luechetfeld was also a founding member of the National Retail Federation’s Shop.org organization.
"Monica is a recognized industry leader in e-commerce and digital media," said Mike Willoughby, CEO of PFSweb. "(Her) impressive operations, technology, business development and online retail experience in the U.S. and Europe will be a valuable asset to our organization. Coupled with her vast array of industry affiliations, we are eager to leverage her experience as we grow our global presence and align our services to support current and future client needs. We look forward to Monica’s strategic input as we continue to evolve PFSweb’s e-commerce offering as a premier omnichannel commerce solution in the market."
PFSweb is an international business process outsourcing provider of end-to-end e-commerce solutions. The company provides solutions and services to help companies optimize their supply chain and enhance traditional and online business channels, which include both direct-to-consumer and business-to-business sales channels.
Xcel Brands acquires Judith Ripka
New York — Xcel Brands announced that it has acquired fine jewelry and watch brand Judith Ripka for approximately $22.5 million.
Xcel currently owns Isaac Mizrahi New York and has an interest in the Liz Claiborne New York brand.
"We are excited by the opportunity to work with Judith Ripka and her distinctive designs; the Judith Ripka Brand embodies our core mission of delivering products of uncompromising quality,” said Robert W. D’Loren, Xcel’s chairman and CEO. “We see a tremendous potential for engaging Judith’s brand followers across new product categories, leveraging our omnichannel strategy. This acquisition satisfied all of our acquisition criteria; it’s strategic, synergistic, and accretive."
Judith Ripka will serve as the brand’s chief designer.