Survey: Most Americans believe retailers fake holiday discounts
New York — The majority of American shoppers think that holiday discounts advertised by retailers are faked, according to a survey conducted by British marketing consultant David Rawlings.
Rawlings’ Google survey, "Before-Christmas sales — Do you believe the discounts are genuine?," queried 1,500 American Internet users, and found that more than 70% of those polled answered "no" to that question.
This is particularly true among retailers in the Northeast with a more mature, higher earning demographic. Among those polled aged 55-64, 90% think that pre-Christmas sales are simply a persuasion tactic to get the cash registers ringing.
"In the light of this data, retailers should be very cautious of jumping on the ‘before Christmas sale’ band wagon and prioritize their credibility over short-term sales strategies," said Rawlings, who heads several marketing firms, including Conversionality Ltd.
Russian retailer DIXY selects Revionics for price optimization
Austin, Texas — Merchandise optimization solution-provider Revionics said that it has entered into a multi-year agreement with DIXY Group, one of Russia’s largest national retail operators in the food retail market, to provide Revionics price optimization solution to the company’s DIXY Neighborhood Stores, which includes 1,580 retail stores.
DIXY Neighborhood Stores wanted to take a more shopper-centric, data-driven approach to its price management process. The solution will allow the chain to ensure merchandise is properly priced; drive shopper demand and behavior; and increase merchant efficiencies and provide a consistent customer experience through automation.
“As the third largest grocer in the market, it was paramount that we chose a partner with proven capabilities and results. Revionics’ unique price recommendation transparency and user-friendly interface will speed adoption and value,” said Danny Perekalsky, marketing director at DIXY Retail Group.
Blackhawk partners with Coinstar on eGifts
Pleasanton, Calif. — Prepaid payment network Blackhawk Network unveiled a partnership arrangement with Coinstar, offering customers of Coinstar’s 20,300 coin exchange kiosks a selection of Blackhawk eGifts for no fee when they cash in coins via the kiosks.
The eGift codes are redeemable at issuing retailers – either in-store, online or via mobile devices. Merchants include Gap, iTunes, Lowe’s, Southwest Airlines, Toys "R" Us, Babies "R" Us and others.
"This partnership with Blackhawk Network allows us to offer our customers new ways to conveniently transform loose change into real shopping potential at some of their favorite retailers," said Mike Skinner, president of Coinstar.