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Survey: Most back-to-school shoppers won’t buy computers

BY Dan Berthiaume

Boise, Idaho – More than half of back-to-school shoppers will not purchase computers this year. According to the Crucial.com Back-to-School Shopping Report, which includes responses from 1,000 adults in the U.S., found that 57% of respondents do not plan to purchase laptops, desktops, tablets, or mobile devices for school this year, as a vast majority of consumers are increasingly concerned with becoming more frugal.

The research showed U.S. consumers, and back-to-school shoppers in particular, are seeking ways to cut back where they can. Seventy-three percent of respondents said they were very concerned with saving money, a number that increased to 82% for back-to-school shoppers. In general, 82% of respondents said it was more important to save money than save time, and 81% said they would be most inclined to put money toward savings or paying off bills if given $1,000 to spend.

Back-to-school shoppers cited several ways they save money, including clipping coupons (82%), do-it-yourself projects (57%), and buying generic brands (57%). In addition, 61% of back-to-school shoppers said they would try to fix a slow computer themselves to save money, rather than spend money on expensive repairs. Fifty-eight percent said they expected a computer to last at least five years.

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Study: Grand Forks mall leads in local shoppers

BY Dan Berthiaume

San Francisco – The Grand Cities Mall in Grand Forks, North Dakota leads all U.S. shopping malls in both the presence of shoppers who live and the presence of shoppers who work within three miles. According to the new Mall Shopper Mobility Report from Streetlight Data, the Fashion Outlets of Las Vegas in Primm, Nevada, leads in the presence of shoppers living more than 25 miles away, while Southside Plaza/Circle Center in Richmond, Virginia, leads in how much more (or less) wealthy a property’s shoppers are than the nearby residents, defined as people who live within three miles.

Other insights from the report include:

• It is more likely for a mall/center to draw a shopping crowd that is wealthier than nearby residents rather than less wealthy. Thus, trade area analyses relying on drive-time polygons or proximity may often be underestimating spending potential.

• Americans go on more frequent shopping trips, often buying fewer items per trip, than ever before. At the same time, customers have become more particular, willing to travel further to access certain brands and shopping experiences.

• Today, nearly a third of the miles driven in the U.S. are for shopping.

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Market Basket expands use of Revionics pricing

BY Dan Berthiaume

Austin, Texas — Market Basket Grocery Stores, a privately-owned grocer with 34 full-service supermarkets in the East Texas and Louisiana region, has renewed and expanded their agreement for Revionics Life Cycle Pricing Optimization. They expanded the agreement to also include Revionics Advanced Analytics services, such as the Key Value Item (KVI) Analysis, which will enable them to leverage science to better align their KVIs with shopper behavior and the competitive landscape.

Market Basket initially leveraged Revionics Price Optimization to compete more profitable against several large, dominant competitors. Having successfully executed this strategy over the past years, their current focus is on using optimization to grow market share.

“As a Revionics customer since 2009, I can’t emphasize enough how satisfied we are with the results driven from Revionics’ solutions and how much we appreciate their strong partnering approach,” said Skylar Thompson, president of Market Basket. “Since implementing Revionics, we have seen a significant ROI in profits. In addition, we have experienced improved visibility and management of our pricing efforts which has enabled us to become more efficient and execute a consistent price image.”

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