FINANCE

Survey: Most parents to spend $100+ per child on back-to-school

BY Katherine Boccaccio

Austin, Texas — Research results released Thursday by coupon site Offers.com found that 67% of U.S. parents with school-aged children plan to spend more than $100 per child on back-to-school shopping this year.

The survey, conducted online by Harris Interactive, also revealed that 97% of parents who plan on doing back-to-school shopping this year are looking for deals to help them save money on back-to-school items.

When asked how much they plan to spend per child this year on back-to-school items, parents with school-aged children revealed the following:

  • 21% will spend $1-$100
  • 22% will spend $101-$200
  • 21% will spend $201-$300
  • 8% will spend $301-$400
  • 16% will spend more than $400
  • 4% won’t spend anything
  • 8% are not sure what they are spending

When asked to select items for which they are looking for deals, 85% said they are looking for deals on clothing and 80% are looking for deals on shoes. Sixty-eight percent are looking for deals on school supplies, and 21% are looking for deals on a computer/tablet.

Among other key findings:

  • 47% plan to do their back-to-school shopping in August;
  • 78% plan to shop in-store, as opposed to online; and
  • 15% of single parents plan to shop online for back-to-school items, while only 5% of married parents plan to do their shopping online.
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SUPPLY CHAIN

Sheetz breaks ground on North Carolina DC

BY Staff Writer

Altoona, Pa. — Sheetz Convenience Restaurants said it broke ground Thursday on a new distribution and production center in Burlington, N.C.

The 44-acre site will include a Sheetz Bros. kitchen bakery, distribution and warehousing center for the Sheetz distribution fleet, and also will provide space for various other corporate support departments.

Sheetz currently has 450 locations, 56 of which are in North Carolina. The company has plans to open at least a dozen more in the state over the next few years, making a southern point of distribution a necessity.

"We are eager to open, not only to strengthen our ability to deliver on the promise of exceptional customer service, but also to become a greater part of the City of Burlington and Alamance County communities," said Ray Ryan, executive VP distribution services, Sheetz.

Samet Corp. will oversee management of the $32.8 million construction project.

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OPERATIONS

Kay Jewelers leverages Facebook for wedding ring promotion

BY Staff Writer

Akron, Ohio — Kay Jewelers said it has teamed with wedding site The Knot to launch an interactive wedding ring style quiz on Facebook.

As part of the promotion, consumers visit The Knot or Kay Jewelers on Facebook and answer questions about personal style and wedding ring preferences. Once complete, participants will receive their wedding ring personality types along with brand suggestions, and will be entered into a sweepstakes to win a pair of wedding bands from Kay.

"Selecting an engagement ring or wedding band is one of the most important decisions in anyone’s life, and this fun and convenient tool is one more example of how Kay offers a unique customer-first experience to help in that process," said Mark Light, president and CEO, Kay Jewelers.

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