OPERATIONS

Survey: Most tablet owners use mobile devices to shop

BY Katherine Boccaccio

Los Angeles — A survey released Monday by PriceGrabber said that 77% of consumers who own a tablet computer use either a tablet or a smartphone to shop.

The survey includes responses from 1,829 U.S. online shopping consumers, 22% of whom indicated that they own a tablet computer.

When consumers who use their mobile devices for shopping were asked how often they make purchases from their mobile devices, 40% said a couple times a month, 23% said once a week, 20% said a few times a year, and 10% said daily.

"PriceGrabber continues to see a dramatic surge in mobile shopping, with more consumers making purchases from their mobile devices," said Graham Jones, general manager of PriceGrabber. "With the use of smartphones and tablet computers becoming increasingly common, consumers appear to be more readily embracing mobile as a go-to platform for shopping that can be easily accessed anywhere, anytime."

When tablet owners were asked if they had downloaded apps onto their mobile devices, 84% indicated that they had done so. PriceGrabber’s survey found that on average, these consumers currently have 39 apps on their mobile devices, seven of which are shopping-related.

"Consumers are becoming savvier and approaching mobile shopping from every angle by downloading not just one, but a variety of shopping-related apps that can offer them everything from price drops to bar code scanning to coupons," added Jones.

He added that PriceGrabber expects mobile shopping to be game-changing as consumers increasingly enact various strategies to find the best prices and retailers inevitably expand their mobile presence.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
REAL ESTATE

Barnes & Noble to expand in-store boutique to 25

BY Katherine Boccaccio

New York City — Barnes & Noble Inc. said Monday that it plans to expand an in-store pilot boutique from its current 10 units to 25.

The 200-sq.-ft. Penguin store-in-stores sell Penguin book titles and merchandise; the Penguin banner is owned by Pearson PLC.

“The sales have been incremental rather than cannibalizing Penguin sales elsewhere in the store because it’s a different experience,” John Makinson, CEO of Pearson PLC’s Penguin Group, told the Wall Street Journal.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Employment Trends Index up 1.38% in February

BY Katherine Boccaccio

New York City — The Conference Board reported Monday that its Employment Trends Index increased 1.38% in February to 107.46, from the revised figure of 105.99 in January.

The February figure is also up 6.1% from the same month a year ago.

“The acceleration in the ETI suggests that rapid job growth is likely to continue in the next several months, despite modest improvements in demand and production,” said Gad Levanon, director of macroeconomic research at The Conference Board. “In the past year output per hour of work grew very slowly. If this trend continues, employment growth could remain robust even if GDP continues to grow at a modest 2% to 2.5%, as we expect.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...